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Pokémon Go: How to Profit by Making a Player into a Customer

Pokémon Go: How to Profit by Making a Player into a Customer


Dec 09, 2016 Dr. Kristina Nelson

To be relevant in the market, it's necessary for you to bear in mind your goal when using Pokémon Go. Think about what it is that you're doing and where you're going before you truly do it. For smaller businesses, the game has the capability to be a vast driver of foot traffic.

In Pokémon Go, players utilize a map as the most important region of the game, very like Google Maps. The important thing is to learn how to transform players into potential clients while utilizing the map.

Understand Your Audience

Understanding your audience and their requirements is the very first step to supplying unparalleled customer experience and meaningful content which is relevant and valuable for both the game and potential new customers. Relevance and client experience should remain key considerations when you start promoting using the game.

People around the world are walking around attempting to catch Pokémon. If you provide a safe location for them to catch 'em all', then it will raise the chances of individuals turning into a loyal customer. It's very clear that popular locations have more characters and attract far more attention from players.

After you’ve pinpointed your audience, produce a promotion in which you offer customers a discount should a player take a photo of a character they found at your location. Additionally, using a promotion and throwing out discounts is a simple method to lure customers, too.

Gaining from Pokémon Go

By implementing these easy ideas, you could gain from a rise in business and ultimately a gain in profits. Obviously, the gain in foot traffic does not guarantee a gain in sales. Even when you get one percent of your new traffic only to purchase something, you will receive a big jump in your revenue. A sole quarter of greater foot traffic can be a huge deal for local businesses. While some people may show up because of your lure, other people may realize your lure and know to remain put if you aren’t giving players enough benefits to visiting.

It is up to you to entice them to get into your shop and earn a buy. There are already a lot of business vendors and companies competing in this national craze that gives players options to select from. In order to take advantage of this opportunity, you want to get your business signed up as soon as possible, to start building your attraction power in order to get players to visit your store.

For more helpful tips on promotional activities that can benefit your event business, stick with us at Eventcombo. At Eventcombo, we offer you not only the option to increase your ticket sales by selling for your next event on our website, we also offer you the latest tips and tricks on how you can increase your promotional activity for your next event.



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