8 Innovative Ideas for Fintech Event Marketing

Apr 02, 2024 Praggya Joshi

Hosting a fintech event can appear daunting, but with proper execution, it can be highly rewarding. One pivotal element is to generate buzz and excitement. Essentially, you aim to disseminate information about your financial services conference, webinar, or hackathon as widely as possible. This is key to ensuring the success of your organizational endeavors. Luckily, fintech event marketing doesn't have to be overly complex. Employ the tips outlined in this blog to craft a winning promotional strategy.

1. Create an Engaging Landing Page to Drive Interest
A landing page allows you to capture the attention of your target attendees effectively. As an event planner, your role is to generate excitement among potential attendees and a landing page lets you build anticipation for your upcoming Fintech event. When your potential attendees visit this page, they must discover all the essential details of your event presented in an engaging manner.  

Your fintech event landing page should include the organizer's details, event agenda, time, date, location, speaker details, sponsors, social media handles, and, most importantly, a strong call-to-action (CTA). You can utilize a landing page builder for this purpose.

2. Create & Promote Event-Related Content Through Different Channels  

Financial technology event marketing also includes promoting your conference through various online channels. Use a series of coordinated campaigns, which can take the form of email marketing, newsletters, and PRs. 

If you use emails to market a hybrid conference, first categorize your attendees based on in-person and online registrations. Subsequently, create personalized messages and deliver them to these segments. At this point, you can modify your pre-event registration email based on the category that needs more push to attend your event. Develop engaging content such as blog posts, infographics, and teaser videos. You may also upload positive attendee testimonials and photos from past events.

3. Promote Your Event on Social Media
Create a Facebook/LinkedIn page for your financial services event or you can also set up an event on social media channels. Leverage these platforms to personalize your messaging. A Facebook or LinkedIn page also allows your potential audience to foster a community, facilitating interaction and networking. 

Craft diverse posts about your upcoming fintech conference across Instagram, LinkedIn, and Twitter. This strategy will not only foster excitement but also enhance your rapport with attendees. Social media platforms can also serve as avenues to address specific questions about the event from your audience.

4. Use Gamification to Create Buzz
One of the top financial services event marketing strategies involves gamification. To make the pre-event phase livelier, use techniques like holding contests and giving prizes, reward points for referrals, and hosting quizzes.  

You can also use gamification elements to familiarize your target audience with the event. Employ innovative ideas to let them know about the key players or influencers in the event. Another idea is to create interactive narratives about the event to keep your audience engaged and curious about what will happen next.

5. Partner with Influencers
Collaborate with influencers or other companies in the fintech domain to generate awareness about your event among a wider network. Influencer marketing is a great strategy frequently undertaken by financial services event management agencies. It attracts especially Gen Z, interested in financial technology. So, collaborations with such people make your event trustworthy. 

However, connect with the right influencers. Find those who have a high probability of engaging with your target audience.

6. Use the Power of PR
Distributing press releases to pertinent media outlets regarding the conference will not only aid in effective marketing but also cultivate a positive brand image. Regardless of the size of your fintech business, a press release can facilitate connections with customers and industry experts. 

Your press release should feature captivating headlines and provide clear details about the event. Additionally, it should include complete contact information for your company. After drafting the PR, pitch it to relevant journalists and bloggers, targeting those who have covered financial services events similar to yours in the past.

7. Use Comprehensive Event Marketing Software
Event marketing software comes with built-in marketing tools. It makes the task of generating awareness and buzz about your conference easier. Such an event tech platform lets you create personalized and automated emails. You can use such software to identify preferences of your audience, collect registrations, promote events, and get insights and reports on your marketing efforts.

8. Increase Attendance Through Event Apps
An event app serves as a potent financial tech event marketing tool. It enables you to promote your sponsors and increase attendee participation. You can highlight your sponsors within the app, featuring their logos and details and incorporate gamification elements such as videos and quizzes to engage your attendees. You can also showcase testimonials within the app. 

Offering discounts or incentives is another way to maximize attendance. Similarly, implement a referral program within the event app, enabling attendees to earn rewards for referring their friends.

Final Words
Use the strategies mentioned above creatively and benefit from greater attendee registrations and enthusiasm in your financial services event. However, it’s important to ensure that your marketing plan is in accordance with the target audience.  

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