Event Signages - Where Creativity Meets Intelligent Design

Jan 24, 2024 Shruti Shah

Picture the ease of finding a sought-after item in a supermarket, guided effortlessly by clear and well-placed signs. Similarly, imagine navigating a busy airport following signboards. If you pause to think, signages are everywhere – roads, buses, walkways, gardens. They serve as conductors, adeptly transforming complex information into systematically arranged visual representation. Similarly, events, much like any space, lean on these signages.  

In context of events, signage takes on a dual role. Not only do they illuminate the venue, creating a visually engaging atmosphere, but they also act as trusty companions, preventing attendees from feeling lost or overwhelmed. 

What Is the Importance of Event Signages? 
Recognizing the significance of event signage is a no-brainer for businesses that have been a part of in-person events. Yet, oddly enough, many conference organizers find themselves in a bit of a pickle when brands don’t have a thought-out strategy or plan for developing event signages. Now, why is this seemingly straightforward aspect such a game-changer, and how can one wield it to its utmost potential? Let’s decode the power of event signages further. 

Benefits of Event Signages 

• Event signages offer a streamlined communication channel for crucial event details, including schedules, speaker bios, and sponsor information. 
• In settings like trade fairs or exhibitions, where competition is inherent, signage plays a pivotal role in differentiating booths and providing distinct identities to businesses. 
• Boosting event attendance significantly, easy-to-spot signages make it simple for attendees to find specific booths or areas, capturing the interest of potential visitors who might otherwise be deterred by difficulty in locating them. 
• Functioning as a visual extension of a brand, signages reinforce a cohesive brand image by consistently utilizing colors, fonts, and logos. 
• Strategically positioning a brand in front of attendees using visual aids, event signages leave a lasting imprint on the mind, surpassing the impact of other forms of communication. 
• Beyond mere wayfinding, signages serve as efficient information hubs, utilizing signs, symbols, and visuals to convey details without the need for extensive communication. For instance, a well-placed signboard directing attendees to your booth not only saves time but also enhances the overall event experience. 

Beyond Conventional: Exploring Creative Event Signages
Often the term "event signages" paints a picture of basic banners and boards. However, today signages have journeyed well beyond the conventional, emerging into significant brand assets. Let’s discover how event signages can open up a gateway of opportunities, when designed creatively: 

• Boards and Banners: Classic yet effective, boards and banners act as reliable guides, ensuring attendees navigate with ease. From directing attendees to different rooms and booths to conveying safety information, from schedules to sponsor details, these signages can elegantly present everything, making information visually appealing. 
• LED Walls: LED walls are part of the dynamic display, showcasing schedules, live feeds, and captivating visuals in an interactive manner which can be changed a million times. Whether used for advertising, branding, or featuring speaker and guest headshots, LED walls bring a contemporary flair to events, while supporting sustainability in in-person events too, since they are reusable and save a lot of printables. 
• Neon Signs: The most eye-catching display during events is neon signs. They are not just functional but also atmospheric and captivating. While big neon signs are lately trending in events, remember they’ve been there - tiny signs in venues, guiding you to stairs, restrooms, or elevators – you don’t forget them once you see them, do you? 
• Interactive Touchscreens: While event planning is getting continuous upgrades by being more and more reliant on tech, why leave the signages behind? Modern, engaging, and interactive touchscreens can do the trick for you. Attendees can dynamically interact with event information, and advanced AI touchscreens can even provide on-request details like venue maps and parking space information, session details, and so much more. 
• Floor Graphics: Event signages have reached new heights with floor graphics. These add a unique/creative element, whether used for directional cues or creative branding. It's another layer of visual intrigue that contributes to the overall aesthetic of the event. 

When the Art of Signages Meets Intelligent Planning 
Integrating creativity into your signages involves a delicate balance between art and strategy. Consider the following: 

• Consistent Branding: Ensure your signage aligns with the event's branding guidelines, maintaining consistent colors, fonts, and logos. To make sure your event floor doesn’t look like a circus tent, guide the exhibitors and hosts with event signage best practices to ensure symmetry. 
• Strategic Placement: Creativity should not hinder functionality. Place signages strategically in high-traffic areas to serve their purpose without causing congestion. Don’t overdo it. Think from attendees’ as well as exhibitors’ perspectives. 
• Engagement Factor: Opt for signages that captivate attendees. Bring creativity in content and display patterns. The goal is to leave a lasting impression, so that attendees remember them. The details should be so powerfully/creatively displayed that they know which signage to look for in case they need to check again. 
• Versatility: Select signages that adapt to different event spaces and themes, ensuring relevance and impact across various settings. Don’t just fill all the space with boards; try different signage styles to bring uniqueness. Choose the signage form based on the space available and attendee demography. In case you have people with disabilities, your signages should be able to serve them too. 

By infusing the perfect blend of strategy and creativity into these visual guides, you can elevate your event from ordinary to extraordinary.  

To make you next event as impactful as you imagine, connect with our experts -  https://bit.ly/3R9bkuP