35 Essential Event Survey Questions to Elevate Attendee Experiences

Dec 07, 2023 Shruti Shah

Constructing a comprehensive event survey involves a strategic blend of various approaches tailored to the event type and attendee demographics. These surveys act as a valuable gold mine, capturing insights that help organizers refine future events. Each survey format serves a distinct purpose, combining both quantitative and qualitative data. Here is a curated list of questions to jumpstart your event survey strategy.  

Strategic Survey Design for a Comprehensive Feedback Mechanism
Clearly define the objectives of the survey, focusing on the specific aspects of the event experience you want to evaluate. Whether it's overall satisfaction, specific sessions, networking opportunities, or logistical aspects, a well-defined objective sets the foundation for effective survey design. 
To strike a balance in survey it's important to incorporate both quantitative and qualitative questions. Quantitative questions, like the Net Promoter Score (NPS) and Multiple-Choice Questions (MCQs), provide numerical data for easy analysis. Qualitative questions, typically open-ended, offer deeper insights into attendee experiences.

1. Multiple-Choice Questions (MCQs) 
Integrate MCQs strategically to collect specific information on attendee preferences, demographics, and opinions. Craft questions that cover a range of topics, ensuring a comprehensive view of the event's strengths and areas for improvement in a structured format. 

2. Net Promoter Score (NPS) 
Begin the survey with an NPS question to gauge overall attendee satisfaction and loyalty. This strategic metric provides a quick and easily interpretable snapshot that guides event planners in understanding the overarching success of the event.
 
3. Open-Ended Questions 
Include open-ended questions strategically to encourage attendees to express their thoughts freely. These questions capture qualitative insights, uncovering the "why" behind numerical ratings and revealing specific details that quantitative data might not cover. Open-ended responses add depth and context to the survey results, providing a more nuanced understanding of attendee perspectives. 
As a bonus, we've included sample answers to streamline the process and ensure you have everything you need to elevate your event experience. 
 

Multiple-Choice Questions (MCQs) 
These questions offer respondents a set of predefined options to choose from, providing clarity and simplicity in responses. This format is particularly effective in gathering insights into attendees' preferences, motivations, and satisfaction levels at various stages of the event.

1. How did you hear about the event?

• Social media
• Email
• Word of Mouth
• Other (please specify)

2. What motivated you to attend this event?

• Professional Development
• Networking Opportunities
• Specific Speaker/Presenter
• Entertainment Value
• Other (please specify)

3. On a scale of 1-10, how satisfied were you with the overall event?

• 1-3 (Not Satisfied)
• 4-6
• 7-8
• 9-10 (Very Satisfied)
  

4. How likely are you to recommend this event to a friend or colleague?

• Not Likely
• Neutral
• Likely
• Very Likely

5. Rate the venue and its amenities on a scale from 1-5.

• 1 (Poor) 
• 2 
• 3 
• 4 
• 5 (Excellent)

6. Did you find the event schedule well-organized and engaging?

• Strongly Disagree 
• Disagree 
• Neutral 
• Agree 
• Strongly Agree

7. How satisfied were you with the event speakers/presenters?

• Very Dissatisfied 
• Dissatisfied 
• Neutral 
• Satisfied 
• Very Satisfied 

8. Did you feel the event meet your expectations?

• Not at All 
• Somewhat 
• Moderately 
• Mostly 
• Completely
  

9. How would you rate the event registration process?

• Very Difficult 
• Difficult 
• Neutral 
• Easy 
• Very Easy  

10. What types of networking opportunities did you find most valuable?

• Speed Networking Sessions 
• Panel Discussions 
• Informal Socializing 
• Workshops 
• Other (please specify) 

11. Which event feature had the most significant impact on your overall experience?

• Keynote Speakers 
• Interactive Workshops 
• Networking Opportunities 
• Exhibit Booths 
• Other (please specify)

12. How would you rate the event's inclusivity and diversity efforts?

• Excellent 
• Good 
• Fair 
• Poor 
• Very Poor

13. What technology or tools used during the event did you find most beneficial?

• Event App 
• Virtual Reality/Augmented Reality 
• Live Polling 
• Networking Apps 
• Other (please specify) 

14. Which event communication channel was most effective in keeping you informed?

• Email Updates 
• Social Media Announcements 
• Push Notifications (App) 
• Event Website 
• Other (please specify) 

15. How likely are you to participate in post-event surveys to further improve future events?

• Very Likely 
• Likely 
• Neutral 
• Unlikely 
• Very Unlikely 

16. What specific aspect of the event influenced your likelihood to recommend it to others?

• Content Quality 
• Networking Opportunities 
• Organization and Logistics 
• Overall Atmosphere 
• Other (please specify) 

17. Considering your overall experience, what factor would have made you more likely to give a higher recommendation score?

• Additional Networking Time 
• More Interactive Sessions 
• Enhanced Q&A Opportunities 
• Better Catering Services 
• Other (please specify) 

 

Net Promoter Score (NPS) System
The NPS provides a clear numeric measure that helps organizers pinpoint strengths and areas for improvement. This survey is particularly valuable for post-event evaluations, offering actionable insights to enhance future events. Its simplicity and effectiveness make it suitable for events of all scales, providing organizers with a quick yet powerful tool to understand attendee sentiments and foster positive word-of-mouth promotion. 

18. How likely are you to recommend this event to a friend or colleague?

• 0-6 (Detractor) 
• 7-8 (Passive) 
• 9-10 (Promoter)  

19. To what extent did the event meet your expectations?

• Not at All 
• Somewhat 
• Moderately 
• Mostly 
• Completely 

20. Would you attend another event organized by us?

• Definitely Not 
• Unlikely 
• Neutral 
• Likely 
• Definitely 

21. How likely are you to engage with our organization's future events or content?

• Not Likely 
• Neutral 
• Likely 
• Very Likely  

22. On a scale of 1-5, how well did the event meet your specific interests?

• 1 (Not at All) 
• 2 
• 3 
• 4 
• 5 (Completely)   

23. How likely are you to share your event experience on social media or other online platforms?

• Very Likely 
• Likely 
• Neutral 
• Unlikely 
• Very Unlikely 

24. Would you prefer shorter, more frequent events or longer, less frequent events in the future?

• Shorter, More Frequent 
• Longer, Less Frequent 
• No Preference  

25 In your opinion, how does this event compare to other similar events you've attended in the past? 

• Better 
• About the Same 
• Worse
   

Open-Ended Questions 
Open-ended questions in a survey can be particularly relevant in settings where the community is tight, and relationships are often more personal. Open-ended questions provide an opportunity for participants to express their thoughts, opinions, and experiences in their own words. This qualitative approach allows for a deeper understanding of the nuances and individual perspectives within the close-knit community.

26. What was the most memorable aspect of the event for you?

27. What improvements or changes would you suggest for future events?

28. Describe your favorite session or activity during the event.

29. How can we enhance the overall attendee experience for future events?

30. Share any additional comments or thoughts about the event that weren't covered in the survey.

31. Describe a moment during the event when you felt particularly engaged or inspired.

32. Share any innovative ideas or concepts introduced during the event that you found intriguing.

34. What challenges did you encounter during the event, and how can we address them in the future?

35. Offer suggestions for unique themes or formats that you believe would make future events more appealing.

36. Reflect on any unexpected positive experiences you had during the event that exceeded your expectations.

 

Remember, an event is not merely an occurrence; it's an immersive experience shaped by the collective voice of its participants. So, delve into the valuable feedback, harness the gold mine of insights, and let each survey response be a steppingstone towards creating events that leave a lasting impact. Your commitment to refining the event experience is the key to a future filled with even more engaging, memorable, and seamlessly orchestrated gatherings. Happy surveying! Plan unlimited surveys with Eventcombo. Connect with our experts to know how? https://bit.ly/3R9bkuP