Jay Critch was born and raised in Clinton Hills, Brooklyn, New York. Music and basketball was his passion since 9th grade. He began uploading his music on Soundcloud only a year ago in 2016. Since then, he quickly gained gained over 20K followers. Eventually, Rich The Kid discovered him and signed him to his label Rich Forever. The Brooklyn-based rapper went viral for his remix of "Did It Again" featuring Rich The Kid. The hit song surpassed over one million hits within the first week of its release.
Jay also stood out after collaborating with Rich on his single and video Rich Forever Intro. The song features vocals from Famous Dex as well. This video was is his most viewed video so far, gaining over 1 million views on Youtube, almost overnight. Furthermore, Jay collaborated with Famous Dex on two songs, Pull Up and In The Coupe (also with Rich The Kid). Additionally, the Brooklyn-based rapper released another video, for his single Adlibs. Most recently, he came out with Okay Fine, featuring PnB Rock. He's a new face in the industry that is climbing fast.