Saroosh Gull Discusses
UNFINISHED BUSINESS
with Elyse Stoner
Elyse Stoner combines over 30 years of unique professional marketing experiences with her natural ability to look at the world from a different, strategic lens as the Founder & Chief Strategist of Fresh Perspective Consulting, where she partners with businesses to maximize the marketing value of their events and event participation through her unique ROM* (*Return on the Moment) paradigm. Her clients, including financial advisors, lawyers, top-ranked law and business school administrations, and event speakers, have increased their ROM through her consulting, workshops, and event implementation partnerships, where they learn more about the “why” of their events, who their target audience really is, how to motivate that audience and how to continue the conversation with them once the event ends. Fresh Perspective isn’t simply the name of her business. A native of Willow Grove, PA, Elyse earned her undergraduate degree from the University of Maryland, where she designed her own sports marketing major before it was really a “thing”. She’s lived in 3 of the 4 continental US time zones and she, her husband, Ed, and their two sons have moved across the country twice, most recently in May 2020 when they returned to the Philadelphia area. She is a certified Digital Event Strategist, a Top 50 WalkMS fundraiser, and an avid college sports fan.
