Ubertrends Academy Launch

In a world where change is measured in microseconds, having an enduring understanding of trends is invaluable. At Ubertrends Academy you will learn a systematic methodology, developed by Michael Tchong and described in his book, “Ubertrends — How Trends And Innovation Are Transforming Our Future,” to detect and classify trends. This expertise can then be used to innovative ideas for every type of product or service.

In his book, Michael Tchong identifies eight societal waves that cause fundamental shifts in human behavior. Understanding how humanity is changing and why will help you refine any product, service, or industry strategy.