You rock at what you do. You know the ins and outs of your mission and exactly what it would take to get there IF you had the right people on board. The challenge is the more you become an expert at your work the harder it is to start from scratch explaining it to someone - especially in the short amount of time we have to connect with people. During this session, we will discuss topics we have difficulty explaining to people outside of our field of expertise and brainstorm new ways to express them. You’ll leave with a new understanding of your work and ideas for simplifying your message in a way that motivates others.
Emily Taylor, the principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work in order to create stronger connections with their audiences, turning lackluster followers into enthusiastic supporters.
Emily teaches organizations how to apply human-centered design, a process that re-evaluates the experience of a product or service’s end-user. She designs and facilitates workshops to help teams understand and expand the user experience and offers coaching packages to further guide that process.
