Agenda
10 mins - Brief Introduction by Host
30 mins - Session by Shawn Cheng, CMP DES, Senior Strategist, Brand + Experience + Marketing, DAHLIA+Agency
15 mins - Q&A
Topic Description
Struggling to find the sweet spot between making profit and boosting attendance in your event? Creating an event pricing strategy that maximizes ROI is quite a challenge for event planners but, at the same time, is one of the key factors to success. Another equally important factor is focusing on new revenue streams to diversify income and remain sustainable amid the changing market trends.
Join the webinar to learn smart strategies for event pricing and revenue generation that not only cover your expenses but also make your event highly profitable and value-adding.
Objectives
- Explore the psychology of event ticket pricing
- Learn how to optimize ticket pricing to maximize event ROI
- Learn how to introduce new revenue streams compatible with your business model
About the Speaker
Whether the objective is business growth or knowledge exchange, Shawn believes a purposefully designed experience is the media to make it happen.
With decades of experience, Shawn has successfully delivered various types of events ranging between 20-10,000 people, each with unique objectives and challenges. Shawn's clients praised his innovative mindset and proactive attitude, and his colleagues and staff described him as thoughtful, driven, and strategic. Recently joined the DAHLIA+Agency, a brand + experience + marketing agency, Shawn continues to challenge the status quo and existing playbooks in the business event industry.
As a self-claimed LEARNAHOLIC, Shawn participates and speaks on topics around event design, innovation, sustainability, and technology frequently. Shawn is a Certified Meeting Professional (CMP), a Certified Digital Event Strategist (DES), and is currently a candidate pending review as a Certified Event Designer (CED).
Shawn is an active advocate for the growth of the business event industry through his association involvement and various volunteer leadership roles. He was the immediate past president of the PCMA Canada West chapter, and currently am an acting board member with the Global Events Collective and a member of the BC Meetings & Events Industry Working Group.
Shawn is the Co-Founder of #EventProfsBreakShit and was named “Planners of the Year” by Smart Meetings Magazine in 2019. Shawn was recently named “40 Under 40” by Connext x BizBash.
