Instagram LAB 1.0

Whether you're a business of one or a large corporation, social media is your vessel to communicate with your audience, share your story, and increase your reach. In this workshop you will learn how to define your brand, create an authentic social media presence, and make organic connections through collaboration. Instagram is visually driven marketing - Once your brand is defined, we'll discuss how to generate creative content with consistent, quality imagery that best tells your brand story through photo styling tips, photo editing, and helpful apps. We will also discuss best practices for tagging, hashtags, re-gramming, scheduling, analytics, and paid promotions.

THIS WORKSHOP PROVIDES:

• Guidelines for Defining your Brand
• Collaboration Tactics
• Social Media Strategy Tools
• A Calendar Template for Scheduling Posts

INSTRUCTORS

Jessica Moriarty and Mollie Windmiller are the co-founders of LAB. Together, they offer the perfect combination of passion and skills to curate LAB MPLS and successfully bring it to life visually. Jessica is a social media strategist with a keen eye for styling & interior spaces. Mollie, owner of Windmiller Design Group, has an unrivaled eye for design and branding with a passion for connecting with other local businesses. Mix Jessica’s knowledge of social media & styling and Mollie’s expertise on visual story telling and branding, and we’ve got a duo that’s ready to successfully curate creative and business LABs.