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From Chrysalis to Butterfly: Your Guide to Business Transformation Using Data

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At RockIT Women’s very first Networking Luncheon featuring Judy Nichols, CEO at BreakPoint Technology, she will share insights into cracking the “data code”. In her own words, “Transformation can feel like an overwhelming task, but when you break it down and understand the components, it becomes achievable. This isn’t something just for giant corporations – every organization can benefit from thinking through their data approach.” As a Microsoft Gold Partner, Judy has learned firsthand how to demystify this approach, and will help you understand that anyone can transform her/his business using data

Though many don’t realize it, we are already seeing the results of data analysis in social media and marketing. The potential for positive change in public health and many other areas is powerful, and as we move further along in this spectrum, it becomes a game changer for the small business owner to compete against big players. Indeed, it is possible to take all of your collected data, and use it to create a predictive model for your business. With Judy’s experience and in-depth knowledge, you can finally break out of this data chrysalis, spread your butterfly wings and fly high!

Key Takeaways:

  • Understand what is possible with data
  • What is a Data Strategy?
  • Create a Plan
  • Define an approach to lead you forward
  • Measure where you currently fall in the data transformation process
  • Identify the Technology Behind Your Strategy
  • Build the Right Team

Judy Nichols, CEO


Judy Nichols started her career working in all aspects of physician practices for several years including Cardiovascular Testing, Lab, Transcription, Coding, Billing, AR/AP, Physician Recruitment, and Practice Management. She helped found the Toledo Medic Users Group in 1991, aided several practices in starting the process toward electronic medical records, and worked as a consultant with a hospital reimbursement specialty organization before getting her Bachelor’s degree at the University of Louisville in Computer Information Systems.

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