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Color Psychology for Behavioral & UX Design (2022 Fall)

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Color Psychology for Behavioral & UX Design (2022 Fall)

You'll learn how to use color psychology for human-centered websites, apps, and digital campaigns.

 

This class will teach you how to translate color psychology into digital products through a blend of lessons in psychology and neuroscience focused on interactive design challenges.


You'll learn the physics and biology of color perception before turning to behavioral science and emotional design. Learn, too, how to use color psychology for branding, user health, accessibility, controlling user attention, fostering instant comprehension, evoking emotions, and shaping behavior.  


This course helps you develop new skills in using color for product design, digital strategy, and many other applications. It also enables you to avoid nonsense claims about color and emotion by introducing you to the latest breed of credible color psychology science.


https://www.behavioraldesign.academy/courses/color-psychology-behavioral-ux-design


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Brian Cugelman

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