A great disappointment for Adele fans, as the 25 year old singer has reportedly declined the offer to perform at this years Super Bowl Pepsi Halftime Show.
At a concert in LA the singer made a statement in regards to the rumors. Adele was straightforward with her fans, saying, "First of all, I’m not doing the Super Bowl, I mean, come on, that show is not about music. And I don’t really — I can’t dance or anything like that. They were very kind, they did ask me, but I did say no."
Though there are reports of the NFL and Superbowl sponsor, Pepsi, admitting they were supporters of hers, they both deny ever offering her the spot. They released a press statement saying,"We have had conversations with several artists about the Pepsi Super Bowl Halftime Show. However, we have not at this point extended a formal offer to Adele or anyone else. We are focused on putting together a fantastic show for Houston and we look forward to revealing that in good time."
The Super Bowl will be held in Houston, Texas this year on February 5, 2017.
Most B2B event branding still blends into the background. Generic signage. Disposable swag. Forgettable themes. Yours can be different with properly executed event branding.
Let’s be honest: there was a time when great content and a catchy title were enough to pull in a crowd. But today, events have become a go-to marketing play, and now, everyone’s in the game.
The economics of trade shows have shifted. Yet the ROI conversation is still murky. As trade show costs rise, budgets aren't keeping pace, creating pressure on event organizers.
