;
clear
ENTER EMAIL
Please enter your email!
Please use valid email format!
Your email is too long.
clear

Some things are a mystery.
Would you like to sign up?

{{ email }}

Please enter your First Name!
Your First Name is too long.
No special Characters allowed!
Please enter your Last Name!
Your Last Name is too long.
No special Characters allowed!
Please create a password!
Password has to be at least 8 characters
Your Password is too long.
I agree to the Eventcombo Terms & Conditions
Please accept the Eventcombo Terms & Conditions
{{signupError}}
clear

Please enter the password for

{{ email }}

Please enter password!
{{loginError}}
Remember Me
clear

We sent an email to reset your password to

{{ email }}

Please enter password!
Password did not match.
clear

Please create a new password for

{{ email }}

Please create a password!
Password has to be at least 4 characters
Your Password is too long.
Please create a password!
Password has to be at least 4 characters
Your Password is too long.
Passwords did not match, please retype
clear

Congrats, you have a shiny new password!

clear

Congrats, you have successfully Registered!

{{LoadingMessage}}

clear
{{InfoMessage}}
clear

Error

Something went wrong. Please try again later
How to Establish a Brand for Your Event

How to Establish a Brand for Your Event

When in the beginning stages of your event, branding becomes an important aspect of how you want to represent your organization.

Branding is probably the most difficult aspect to any event. You have to come up with a name; something that will make it memorable like a creative logo, or catchy slogan that will make your brand stand out. Think about Burger King’s “Have it Your Way” or Lifetime’s “Television for Women.” Most brands have a story explaining how they came up with their idea or event; these stories usually bring consumers closer to the business.

The branding experience also includes engagement with your audience. This could mean having a lecture talking about the event before it happens, your plans and goals. Try building a connection between you and the people you want at your event. See what they are expecting from the event and make sure your values are consistent throughout. Doing this will create loyalty with your audience and will always keep them coming back.

Promotion is key. The more you advertise means more people get excited about your event. Offer deals to people who RSVP early or people who get to the event first. The most important thing is the audience and you need to get them excited about what you are doing. Simply having an invitation with your brand logo can influence people to attend your event and be excited about it.

Consistency is key. If you are planning a Mardi Gras themed event, don’t have Christmas themed invitations. Make sure your branding is consistent throughout the entire planning of your event.

Use social media to your advantage. It’s become customary to invite people to events over Facebook, but you can also use different mediums to connect with your audience. Try using twitter to talk to potential attendees or to advertise further and offer deals. People love deals and free items; so the more you can offer, the bigger the audience and attraction.

Once you have people at your event, you have to keep them entertained and make sure they are getting the experience they were promised. This all ties back to the previous article on volunteers. Have a strong foundation of people to help you to carry the event and make sure that promotions, themes, and values are all evident throughout.

Towards the end, you can offer attendees a thank you gift or takeaway gift. It could be something with the event logo or a reminder of the event expressing the theme. Make sure the gift is relevant to the branding you have constructed. For example, if you had a party to promote your new sneaker line, you might give provide a coupon to get your sneakers at a discounted price.


Popular Resources

Navigating the Professional World as a Woman - An Insightful Panel Discussion with Industry Leaders

Navigating the Professional World as a Woman - An Insightful Panel Discussion with Industry Leaders

.postDetails img { height:auto;} Commemorating Women’s History Month, Eventcombo recently organized an inspiring event to honor women who have or strive to carve a path in this male-dominated professional world (as...

How to Harness the Real Power of Post Event Engagement

How to Harness the Real Power of Post Event Engagement

A successful event requires not only investing dollars but also many intangible components like planning, strategies, partnerships, and more. Everyone including sponsors, organizers, and hosts have great expectations...

Why Having Women in Leadership Is Crucial for the Event Industry

Why Having Women in Leadership Is Crucial for the Event Industry

Women are no longer left behind in the professional world. According to the Bureau of Labor Statistics , in 2020, women represented 56.2 percent of the college-educated labor force in the United States.