7 Tips for Choosing the Best Event Attendee App

Mar 29, 2024 Praggya Joshi

Event tech has a massive impact on the success of big and small events. One of the top solutions that streamlines most of the stressful tasks of planners and organizers is an event app. An event attendee app delivers a unique experience to attendees, engaging them with features like matchmaking, polls, surveys, push notifications, and more. It lets your attendees personalize their event journey and make the most of the event, which in turn, enhances the impact and ROI of your event. 

Choosing the most appropriate mobile event app for attendees is a big decision that confuses many planners. In this blog, we will explain the most crucial features that you must consider while selecting one.

What Makes a Good Event App for Attendees?
A good event app is loaded with features that allow for easy customization and branding, ensure simplified event access, and engage your attendees before, during, and after the event. The right app simplifies the attendee journey. It also promotes networking and community building among attendees. Additionally, it also generates various revenue opportunities as it collects data that measures your event's success. 

However, it’s important to note that the app must accommodate the specific needs of your event. Since every event is unique, you need to consider your requirements when selecting an event app.

7 Tips to Select a Good Event App for Attendees

1. The App Should Reflect Your Brand 

An event app that you can customize with your branding elements serves as an excellent face for your event. Choose an app that you can customize with your logo and wordings. 

The more branding elements you incorporate, the more cohesive experience you deliver to your attendees. Customizable space design, video embedding, personal agendas, and gamification are some other ways you can showcase your brand. Ensure that these features are included in your event or conference attendee app.

2. Consider Marketing Features in the App
If you want your event to be a success, you must take steps to boost attendance. Pre-event marketing through the app is an easy way to do it. Features that allow you to showcase your event highlights and networking opportunities are important. The app should also allow you to share exciting updates about the event as it draws nearer. Interactive features like live polling, Q&A sessions, and gamification also play a role in making attendees feel more excited about your event.

3. The App Should Simplify the Check-In Process
The best event attendee app makes the entire event check-in process convenient by automating it, saving time and reducing hassles. Attendees can access the event quickly, personalize their profiles, and indicate specific preferences. You can send push notifications to attendees to help them navigate the event better and keep them updated with important event-related information.

4. Look for a User-Friendly Interface
Even if an event app has all essential features, it won’t be of any use if the interface is not intuitive. Attendees will soon feel frustrated. Find an event or conference attendee app with a user-friendly interface, a clear layout, and seamless accessibility. Step into the shoes of your attendees and check the app. You should be able to access key information, browse schedules, and use the features uninterruptedly.

5. Ensure the App Has Interactive Venue Map
Interactive venue map in an event app allows attendees to navigate the event easily. It helps them decide where they want to go next. In addition, this feature should also include parking and transportation-related data to make navigation from and around your event seamless.

6. Ensure the App Enhances Sponsor Visibility
Your event sponsors would want to showcase their products and services to attendees. Your attendee app should offer them this opportunity. It should let you display partners, sponsors, and vendors, along with branded content. Find features that highlight sponsor profiles and lead to their increased visibility.

7. Define Your Budget
The price of an event app varies with different solution providers. It would be ideal if you set your budget beforehand. Take into account the upfront costs, analyze various pricing models, and decide what suits your event. You may find options to choose between a one-time flat fee, an ongoing subscription, and pricing per user. Find a model that fits perfectly in your event budget.

Summing up
A robust event app for attendees serves as a versatile tool, enriching their experience and boosting engagement. With a plethora of powerful features, such an app has the potential to take your event to unprecedented levels, playing a pivotal role in its success and revenue generation. Utilize the above-mentioned tips to pinpoint the ideal event attendee app, setting the stage for your event's success. 

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