- #Conference
- #Business
- #Sales & Marketing
OVERVIEW
This webinar is for any professional involved
in high-end complex sales. Traditional sales processes are getting outdated and
taking longer times which is costing companies a lot of money. LinkedIn provides an opportunity to shorten the process of relationship building, rapport building and nurturing the client’s decision-making teams. Since almost all
executives of every company is now on LinkedIn, it is imperative that we
understand the process to leverage and win the sale using LinkedIn platform. In
any high end sales process there are multiple decision makers, spread across
different geographical locations. As a sales professional, it is a daunting
task to map the accounts and get intelligence. With LinkedIn, we can do
research pretty easily and map the accounts so we can focus our energies around
selling our product or service.
These days, clients do not prefer to take phone calls and they are not always
open to new proposals. LinkedIn can bypass that mind-set and we can use this
platform to communicate in a way that generates interest and also gives them
time to do research on us and our company. They can respond at their
convenience and the success rate is very high. We can then engage them
with our thought leadership, ideas and views and allow them to get to know us
even before speaking to us. Once that initial trust is built we can schedule a
call over phone and slowly move from LinkedIn to in-person meetings.
WHY SHOULD YOU ATTEND
You need to attend this webinar because you
are finding it hard to close sales through traditional approaches. High-end
sales process is no longer the same. You find it hard to get through gate
keepers. Competition is fierce and they are ahead of you. You don’t have the
right intelligence to decide on your next move in the decision process. You
need an alternative way to reach out to the decision-makers and influence them.
You want to know how to create your own brand which aligns with client needs.
You want to be the go-to person that clients want to hire. You want to engage
your clients with new ideas and thoughts. You also want your clients to know
who you work with and how others are recommending you. You want to
differentiate from other sales people and bypass the traditional methods to
network with clients.
LinkedIn provides an opportunity to have access to everyone around the world.
You want to know how to manage the client in an efficient way without
traveling. You want to follow the clients and engage in their activity through
LinkedIn. Combing all these strategies along with in-person meeting will put
you in a tremendously advantageous situation.
AREAS COVERED
• Understanding LinkedIn as a platform
and advantages to the business as a whole
• Techniques to build a complete and a powerful profile to attract the
right client’s attention
• Position your profile as an expert in the field and have strong
recommendations and testimonials to support the credibility
• Learn LinkedIn sales strategy, connection strategies, and networking
strategies. Also learn about rapport building, nurturing, thought leadership,
publishing strategies, creating a personal brand along with company brand,
strategically building network along with the professional goals
• How to use LinkedIn to generate leads and LinkedIn business marketing
tips
• How to generate b2b leads on LinkedIn
• Optimization of the profile with key words that match the search
criteria of the prospects
• How to use LinkedIn for sales prospecting - strategies to
consistently stay in touch with prospects and make them want to work with you
• Using the platform to gain competitive intelligence and map the
competition
• Understand the trends in the industry and stay on top of all the new
inventions, products, service and technologies that effect your current role
and the company and the business as a whole
• Create groups and attract the prospect’s decision teams and be an
administrator for the group. Eventually grow the group so large that you have a
greater say and control over the group members. Also, gain control over the
content postings and members’ activities
• Follow the prospect companies, teams, and decision-makers
• Use LinkedIn live to interview candidates and share ideas, knowledge
and engage the clients
• Gain access to more clients than traditional methods Overall the
participant will walk away with actionable strategies that they can implement
in their profession.
LEARNING OBJECTIVES
• LinkedIn for marketing your business
• Strategies to network with all decision-makers using LinkedIn
• Strategies to engage the prospective decision-makers
• Make the client know your expertise and generate interest
• Leverage LinkedIn to show your credibility
• Ability to network with the influencers of the decision making using
LinkedIn
• Use LinkedIn to avoid conventional sales calling and email campaigns
• Ability to map the client organization’s decision-makers
WHO WILL BENEFIT
• Executives
• Managers
• Decision Makers
• Sales Professionals
• Business owners
• Institutional Sales Peoples
• Account Managers
• Engagement Managers
• Channel Managers
• General Managers
• VAR Partners
• Channel Partners
• Product Managers
• Government Contractors
• Contracts Managers
• Accountants
• Attorneys
• CEO’s
• Presidents of Companies
SPEAKER
Krishna Mohan is an Entrepreneur, Business
Coach, Speaker, #1 Best-selling Author, as seen on FOX TV and multiple media
outlets, President of Genius Visionary. Krishna has deep
grasp on the understanding of business through his extensive experience working
in Manufacturing, Consumer Durables, Telecom, Information Technology, Energy
and Data Center Industries. He is a highly successful Senior Business Leader
who also has a background in, among many other things, Business Development,
Sales Team Training and Management, Key Account Relationship Management and
International Business.
Use Promo Code XMSNY19 and get flat 20% discount on
all purchases.
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