As event professionals, we are judged by the experiences we create. But anyone managing events knows how exhausting it has become to juggle a dozen disconnected tools. Even within a single event platform, many of these tools don't communicate with one another. One manages registration, another tracks leads, and a third handles emails, yet the data often stays trapped in separate corners. Then comes the added complexity of connecting your existing business systems to your event platform.
Planners want to move beyond platforms that work in isolation. They want an automated ecosystem where data moves freely, workflows align across teams, and every decision draws from a complete view of the attendee's journey.
If you're ready to elevate your event strategy, here are the top 16 event integrations for 2026 that will define success for planners.
A fragmented tech stack is no longer just inconvenient—it's a performance blocker. It creates manual work, scatters data, and limits what your team can learn from each event. The solution starts with a connection. By integrating the systems that already power your business, beginning with your CRM, you convert attendee engagement into organizational growth.
This is your foundation. Integrating your event platform with your CRM transforms events from isolated moments into data-driven growth channels. CRM integration for events ensures every interaction becomes part of a complete, measurable attendee journey.
Salesforce has become the gold standard for businesses to manage customer interactions, sales, and marketing efforts. Its versatility allows it to unify event planning, marketing, and sales into one seamless system.
Why It's Essential: It provides unparalleled depth in tracking financial impact. When an attendee registers or checks in, their lead or contact record is instantly updated via real-time sync.
How to Leverage It: Map event participation directly to sales opportunities and deal values to track pipeline attribution. Create custom Salesforce dashboards to prove exactly how your events influenced pipeline velocity and closed revenue, making your ROI case undeniable.
HubSpot is a comprehensive platform designed to help businesses grow by attracting, engaging, and delighting customers through an inbound approach. It is a user-friendly, all-in-one platform that combines marketing, sales, and service tools into a single, intuitive system.
Why It's Essential: Its bi-directional data sync ensures a unified, real-time view across both your event and marketing platforms, creating a seamless path from marketing campaign to event registration.
How to Leverage It: Use the two-way sync to create smart lists for automated lead nurture workflows. This allows you to connect event insights to HubSpot deals and campaigns, clearly showing which events drive ROI.
Zoho offers a wide-ranging suite of software, with its CRM sitting at the core of its business-oriented offerings. It's built to provide a 360-degree view of the customer lifecycle and business pipeline. It's a popular choice for small and mid-sized businesses seeking robust functionality without the enterprise price tag.
Why It's Essential: It keeps leads fresh and actionable for sales teams by automatically syncing attendee data into Zoho CRM as soon as they register or engage.
How to Leverage It: Use the integration to trigger workflow automations, such as creating tasks and reminders in Zoho to ensure timely follow-ups. Enrich Zoho Campaigns with event registration data for better list segmentation and targeting.
Blackbaud is the world's leading cloud software company powering membership management. It is a purpose-built solution for fundraising, relationship management, and financial management for associations using membership models.
Why It's Essential: It connects event participation, ticketing, and donations directly to constituent profiles, providing a holistic view of supporter engagement and centralizing fundraising data.
How to Leverage It: Sync event attendance data to Blackbaud to identify highly engaged supporters. This allows you to follow up with targeted fundraising asks and send automated gift acknowledgments, nurturing long-term donor loyalty.
iMIS is an Engagement Management System (EMS) designed to help associations and member-based organizations manage their core activities. It centralizes member data, automates processes, and provides tools for continuous engagement.
Why It's Essential: This integration supercharges the member experience by keeping member engagement data centralized and simplifying registration with auto filled profiles. It also helps nurture the member journey for long-term relationship building.
How to Leverage It: Use the data to gain visibility into the complete member journey. See which events drive renewals or upgrades and use integrated payment tracking to streamline accounting for member-based events.
Connecting your event platform to your marketing automation tools is essential for nurturing leads before, during, and after your event.
Marketo Engage is an enterprise-level marketing automation platform designed for B2B marketers to manage leads and orchestrate complex, multi-touch customer journeys. It excels in account-based marketing and advanced lead scoring, offering deep automation capabilities for sophisticated, large-scale campaigns.
Why It's Essential: It allows you to automate and personalize communication at a massive scale, using event engagement to trigger tailored nurture tracks that improve conversion.
How to Leverage It: Score engagement to alert your sales team to the hottest prospects in real time. If an attendee from a target account joins a product demo, their lead score increases, triggering an immediate notification to the account executive.
Mailchimp has evolved from a simple email tool into an all-in-one marketing platform for small businesses. Known for its user-friendly interface, beautiful design templates, and powerful audience management features, it's a popular choice for businesses of all sizes looking to create visually appealing and effective email campaigns.
Why It's Essential: Integrating it ensures your event registration list is always synced in real time, keeping your communication lists current for every campaign.
How to Leverage It: Create specific audience segments based on registration data to send highly targeted and personalized marketing journeys. This dramatically increases open rates and provides 360-degree campaign tracking.
This category is about automating the back-office functions as well as syncing data manually each time. These integrations ensure financial accuracy, compliance, and streamlined operations.
QuickBooks is one of the most popular accounting software platforms for small and medium-sized businesses. Designed to be intuitive even for users without a strong accounting background, it simplifies essential financial tasks such as invoicing, expense tracking, and reporting, making it the go-to solution for efficient business accounting.
Why It's Essential: It saves countless hours of manual work by automatically syncing ticket sales, refunds, and expenses into QuickBooks accounts, keeping financial records accurate and up to date.
How to Leverage It: Create a seamless financial workflow where invoices are generated automatically and ticket sales are recorded with the correct revenue categorization, providing a unified dashboard for real-time insight into event profitability.
Sage offers a suite of easy-to-use business management and accounting solutions tailored for small and medium-sized organizations. With products like Sage Intacct, it caters to businesses with more complex financial needs, providing scalable and powerful tools for multi-entity reporting, industry-specific requirements, and advanced financial management.
Why It's Essential: Sage, particularly Sage Intacct, offers advanced features such as channel-based expense mapping and revenue attribution, which are crucial for large-scale events.
How to Leverage It: Use the integration to get granular control over your event financials. Track costs against specific vendors or departments, and use predictive analysis from event spend data to improve financial planning accuracy.
SAP is a global leader in enterprise software, and its SAP Concur solution stands out as a premier platform for managing expenses, travel, and invoices. Together, they offer an enterprise-grade ERP ecosystem that provides organizations with complete visibility and control over event-related finances, from procurement to per diems—ensuring seamless expense management and financial efficiency.
Why It's Essential: It unifies event financials with core business operations and automates expense reporting for attendees and staff. This ensures complete transparency, policy compliance, and a consolidated view of your total event budget.
How to Leverage It: Map event transactions to SAP cost centers for precise financial accuracy, and use the SAP Concur integration to automate expense approval workflows for everything from team travel to vendor payments.
For internal corporate events or academic conferences, integrating with HR and student information systems is key to ensuring the right people are in the right place.
Workday is a leading cloud-based enterprise platform that unifies human capital management (HCM) and financial management in a single system. It enables organizations to efficiently manage workforce planning, recruiting, and payroll—alongside core financial operations, providing a holistic view of both people and performance.
Why It's Essential: It offers real-time visibility into spend and approvals by pushing event expenses and invoices directly into Workday Finance. It also aligns event staffing with Workday's resource management modules.
How to Leverage It: Use the integration to automatically reconcile event transactions with Workday entries, reducing manual errors. Leverage historical event data to improve financial forecasting and streamline both people and cost allocation for future events.
Ellucian is a leading provider of software and services for the higher education sector, empowering institutions to efficiently manage student information, finances, and alumni relations. As a widely adopted Student Information System (SIS), it supports the entire student lifecycle, from admissions and registration to academic records and alumni engagement.
Why It's Essential: It syncs student and alumni data to simplify everything from registration and payment tracking to building powerful alumni networking opportunities and executing event-based campaigns.
How to Leverage It: Map event participation directly to student and alumni profiles. This helps institutions track the complete engagement lifecycle and build customized reports for different departments, demonstrating the value of cocurricular programming.
This final category of integrations focuses on creating a seamless on-site experience and extending event value well beyond closing day. The most effective tools are those that connect directly with your event management platform—because without that integration, they become isolated add-ons that limit real-time visibility and operational efficiency.
The check-in experience sets the tone for everything that follows. A standalone check-in app might scan tickets quickly, but without integration with your registration and attendee database, it causes data gaps and manual reconciliation.
An integrated check-in app ensures every action, from QR scans to on-site registrations, flows automatically into your event platform in real time. This eliminates inconsistencies, gives planners a real-time view of attendance, and simplifies entry management.
Example: Eventcombo's EntryPilot demonstrates this integration-first approach. It syncs instantly with registration data, processes walk-ins without manual input, and updates check-in statuses across all dashboards in real time.
Why It's Essential: It eliminates the lag between registration and attendance tracking, ensuring your team works from accurate, unified data throughout the event.
How to Leverage It: Use real-time check-in data to monitor attendee flow, adjust staffing dynamically, and trigger automated notifications for late arrivals, all within the event platform.
An attendee app's real value depends on integration. Without automatic syncs for agendas, maps, push notifications, and engagement data, even the most feature-rich app operates in isolation.
When connected to your event platform, the attendee app becomes a digital companion that personalizes experiences. It syncs schedule updates, polls, messages, and attendee interactions into one system—creating a continuous feedback loop from registration to post-event reporting.
Example: Eventcombo's Attendee App integrates directly with the platform, enabling real-time updates, personalized session agendas, and built-in networking tools that record engagement insights back into the central dashboard.
Why It's Essential: Integration ensures attendee activity, like joining sessions, answering polls, or messaging peers, automatically reflects in the main analytics, giving planners an accurate view of participation and engagement trends.
How to Leverage It: Send targeted push notifications, update schedules instantly, and pull engagement analytics post-event to measure ROI and attendee satisfaction—all from your event platform.
Exhibitor success depends on seamless lead capture and follow-up. When lead retrieval tools function separately, data often stays trapped at the booth, never reaching your CRM or analytics system.
Integrated exhibitor apps ensure that every scan, note, and interaction syncs automatically with your event and CRM databases. This allows sponsors and exhibitors to measure ROI instantly while giving organizers visibility into engagement patterns and booth traffic.
Example: Eventcombo's Lead Retrieval app connects exhibitor data directly with registration and CRM systems. Leads are captured, qualified, and exported instantly—eliminating manual entry and ensuring every opportunity ties back to event performance metrics.
Why It's Essential: It connects on-site engagement with post-event follow-up, helping exhibitors quantify outcomes while enabling organizers to present detailed ROI insights.
How to Leverage It: Allow exhibitors to scan badges, tag lead quality, and sync data to the CRM immediately. Use the consolidated data within your event platform to track sponsor performance and nurture leads faster.
Microsoft 365 is the leading productivity cloud suite that unites powerful applications like Outlook, Word, Teams, and SharePoint with seamless cloud services. Serving as the central hub for communication, collaboration, and project management, it functions as the digital backbone of daily work for most organizations worldwide.
Why It's Essential: This integration bridges your event platform with your team's daily workflow. It enables secure, one-click event access via Microsoft SSO and syncs key event deadlines to shared Outlook calendars.
How to Leverage It: Automate task and workflow control by linking event project plans with Microsoft Planner and Teams. You can also visualize event data in Power BI dashboards, keeping everyone aligned and turning weeks of administrative work into a streamlined, unified process.
Adopting these top event integrations for 2026 isn't just about efficiency. It's about fundamentally changing your role. You move from being a reactive planner to becoming a strategic event architect, designing a single, intelligent system that delivers measurable results. By connecting your tools through powerful CRM integration for events and beyond, you unlock the data needed to personalize experiences, prove your value, and build events that don't just happen but resonate.
Ready to see how a truly integrated platform can transform your events?
Book a demo with Eventcombo today to experience the power of a connected ecosystem.
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