Event Marketing Software, Market Smarter
Most event teams market loud and measure late. Flip that. Run every campaign on live event data and know exactly what filled the room.
- Audience segmentation
- Email, SMS & WhatsApp
- Campaign automation
- Real-time attribution
Everything you need for event marketing and promotion
Audience targeting for every attendee segment
Your attendee list already tells you who to target and how. Use it to build event campaigns personalized to every segment without a manual list pull.
- Segment by ticket type, registration answers, or whether they attended last time
- Build a segment once and it updates itself as registrations come in
- Suppress unsubscribes and bounces automatically, so every list is send-ready
- Draft personalized copy for each segment with ZaraAI, then edit in your own voice
Multi-channel outreach across every platform your audience opens
Your attendees aren’t all on the same channel. Meet them where they are with event promotion software built for the full window, from first invite to final reminder.
- Run email, SMS, and WhatsApp campaigns without switching tools
- Launch branded microsites with agenda, speakers, and registration built in
- Schedule across your full promotion window, not just the week before
- Track every send, open, and click without leaving your event platform
Campaign automation from first invite to follow-up
Set the sequence once on an AI event marketing platform and every send runs on time. ZaraAI drafts your campaign emails from your event brief, not a blank page.
- Automate invitations, reminders, confirmations, and post-event follow-ups
- Schedule sends relative to the event "7 days before," "the morning of," "1 day after", so the sequence moves if the date does
- Send surveys only to attendees who checked in, and "sorry we missed you" follow-ups to those who didn't
- Drive registrations with promo codes, referral rewards, and affiliate links tracked back to the source
Registration and campaign sync for real-time list updates
Every registration becomes a campaign-ready record the moment it happens. No exports, no stale lists.
- Push registrations into HubSpot, Salesforce, or Marketo, quickbooks and other 250+ tools automatically
- Update segments as ticket types and form answers come in
- Sync group registrations and bulk purchases without manual work
- Land every registrant in your CRM before the event opens, with their event data attached
Performance analytics tied to every campaign and channel
Every registration traces back to the campaign and channel that drove it. Know what filled the room before the next brief lands.
- Attribute every signup to its source with built-in UTM tracking
- Monitor registrations, ticket sales, and campaign engagement in real time
- Tie sends, opens, clicks, and attendance into one view per campaign
- Double down on what's working and cut what isn't before the deadline
Frequently Asked Questions
Every link you send carries UTM tracking, so each registration is tagged to the channel, campaign, and send that converted it. Promo and referral codes do the same for partner and word-of-mouth traffic. You see what filled the room while registration is still open, not in a spreadsheet after it closes.
Usually because the form asks for too much, too early. Keep required fields to what you need to admit someone, move the rest to optional or post-registration, and offer ticket types that match how people actually decide. Eventcombo’s registration reports show completion by ticket type, so you can see which path loses people and shorten it.
Stop spreading it. Registrations, campaign engagement, attendance, and spend live on one record in Eventcombo, and ZaraAI’s reporting puts budget against results per event, so the ROI case is a report you export, not a reconciliation you assemble.
Event management runs the event registration, sessions, check-in, reporting. Event marketing fills it, campaigns, segments, channels, attribution. Most platforms do one and bolt on the other. Eventcombo runs both on the same attendee record, which is what makes attribution possible: the campaign that drove a registration is already attached to the person who checked in.
Remind on a schedule that tightens as the event approaches,a week out, the day before, the morning of, across email and SMS, not email alone. Make the reminder useful: agenda, location, QR code for check-in. Eventcombo schedules the whole sequence relative to the event date, so it runs itself even if the date moves.
Six to eight weeks for most conferences, longer if travel is involved, shorter for local or virtual events. More useful than the start date is the sequence: announce, early-bird deadline, speaker reveals, last-chance, scheduled once, relative to the event, so the window works itself through without someone remembering to hit send.