The State of Marketing

BostonSpeaks invites you to join our monthly panel breakfast series for entrepreneurs! Learn, network and get inspired every month as we invite some of the most exciting entrepreneurs and top thought leaders in Boston to discuss tricks-of-the-trade in their fields and the success principles they gained along the way! 

BostonSpeaksSeries - A FREE BREAKFAST PANEL SERIES FOR THE ENTREPRENEURIAL COMMUNITY | THE SECOND FRIDAY OF MARCH

APRIL 2018: THE STATE OF MARKETING

TAKEAWAYS:

• What's New In Marketing And How That Affects You
• Hear The Latest Tips About Marketing From Leading Experts
• Network With The Community And Like-Minded Individuals
• Q/A with Panelists

AGENDA:

8:00-8:15 AM: Breakfast, Networking, Chit-Chats

8:15-8:25 AM: Introductions

8:25-8:45 AM: Break Out Sessions!

8:45-9:45 AM: Panel Discussion

9:45-10:00 AM: Closing, Shout-outs, Networking

EXPERT PANELISTS

DAVID MEERMAN SCOTT - MARKETING & SALES STRATEGIST, ENTREPRENEUR AND BESTSELLING AUTHOR OF 10 BOOKS INCLUDING "THE NEW RULES OF MARKETING & PR

David Meerman Scott is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 350,000 copies in print in more than 25 languages. The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive professional public relations programs. Subsequent books draw from his experience as a real-time bond trader, and his observations about innovative marketing by organizations as diverse as IBM :195 and the rock band The Grateful Dead. Based in Boston, he is also a speaker at conferences and corporate events and he runs seminars about marketing around the world.

LEAH PALONE - SENIOR DIRECTOR OF MARKETING, BOSTON MAGAZINE

Leah Palone is the Senior Director of Marketing at Boston magazine. She leads the marketing efforts and brand strategy for Boston magazine, Boston Weddings, Boston Home, and bostonmagazine.com. Leah is responsible for the development of new programs and sponsorships. She oversees the execution of signature events and conceptualizes experiential marketing opportunities for clients. Additionally, she is responsible for leading corporate community engagement and media partnerships to support organizations within the Boston area. She has a passion for food, Boston, and creating exceptional experiences that bring brands to life.

LARRY KIM - CEO & FOUNDER OF MOBILEMONKEY, INC.

Larry Kim is the CEO of MobileMonkey, a provider of chatbot marketing software to enable automated, mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the world’s largest PPC marketing software company, managing approximately a billion dollars of marketing spend for tens of thousands of customers worldwide, and employing approximately 300 people in Boston. Larry is a top contributor to Inc. Magazine, CNBC, and the #8 ranked author on Medium.com. He’s won top marketer of the year awards from Search Engine Land, the US Search Awards, and PPC Hero.

YOUR HOST:

KIT PANG, FOUNDER OF BOSTONSPEAKS

Kit Pang is a Communication Expert, TEDx Speaker Coach, TEDx and Keynote speaker and the Founder of BostonSpeaks. He started this monthly breakfast series in order to build a community where entrepreneurs, business professionals, workaholics and individuals could come together to get motivated, learn the latest tips and discover new insights.

Kit is on a mission to help individuals become exceptional speakers and communicators. His seminars and talks have been credited as super fun, engaging, soul-searching and insightful. His happy clients include individuals from organizations such as Dell, Delta, RE/MAX, Harvard or MIT. Learn more about how you can improve your communication, leadership or business skills at www.bostonspeaks.com.

@kitpangx www.bostonspeaks.com