How to Create a Social Media Crisis Communications Playbook

Does Your Nonprofit Have a Social Media Crisis Communications Playbook?

In today’s social era, the content your nonprofit posts is just part of the story. What happens when a negative post appears on your Facebook, Instagram, or Twitter pages? What if someone launches a hashtag brandjack campaign and goes viral using your nonprofit’s hashtag? What happens if a celebrity supporter Tweets a joke that no one thinks is funny? Has a former employee ever shared confidential data about your donors or Board members on social media? The NCM Network and the African American Board Leadership Institute (AABLI) have partnered to present a panel discussion and workshop to prepare you to handle a social media crisis. Sign up today to prepare yourself for the unexpected.

PANELISTS:

Paul Kadzielski, Digital Director, Office of Los Angeles Mayor Eric Garcetti

LinkedIn: www.linkedin.com/in/paulkadz

Twitter: @MayorOfLA and @PaulKLA

Jan Masaoka, CEO, California Association of Nonprofits (San Francisco)

LinkedIn: www.linkedin.com/in/jan-masaoka-a8288b

Twitter: @CalNonprofits and @janmasaoka

Isaac Puga-Phillips, Executive Director of Digital Marketing, City of Hope

LinkedIn: www.linkedin.com/in/isaac-phillips-6852

Twitter: @cityofhope and @isaacphill

Tracy Sestili, Vice President of Growth Marketing, SparkPost (San Francisco)

LinkedIn: www.linkedin.com/in/tracysestili

Twitter: @SparkPost and @tracysestili and @socialstrand

PANEL DISCUSSION MODERATOR:

Debbie Laskey, MBA, Brand Marketing/PR/Social Media Consultant and NCM Network Board Member

Twitter: @DebbieLaskeyMBA

WORKSHOP MODERATOR:

Victoire “Vickie” Prothro, Manager of Communications and Marketing, AABLI and NCM Network Board Member

Twitter: @TheAABLI

8:30 - 9:00 am Check-in and light breakfast

9:00 -10:00 am Program

10:00 -10:30 am Interactive Workshop

10:30 -11:00 am Q&A/Networking