Trade Show Management Software
Scans become leads. Leads become pipeline. Trade show management software that closes the loop and skips the spreadsheet entirely.
Where Trade Shows Break down
Leads Lost After the Floor
Badge Scans Without Follow-Up
Exhibitor ROI Hard to Prove
Registration Data in Silos
No Single View of the Show
Reports Built After the Event
Everything Your Team Needs to Run the show
Registration throughput across the whole floor
Your team stays ahead of the floor from the first walk-in, not scrambling to catch up by hour two.
- Offer multiple registration pathways for every attendee type
- Accept payments through integrated gateways at checkout
- Customize registration forms to capture the data your team needs
- Track sign-ups and revenue in real time as registrations land
Exhibitor booths that qualify every lead
Every badge scan opens a live lead record. Booth staff rate and qualify it in one tap, so exhibitors know exactly who to call before the lead goes cold.
- Run virtual and hybrid booths inside the same show
- Equip exhibitors with a lead retrieval app built for the floor, scan, rate, note, done
- Host live demos, video chats, and downloadable resources at the booth
- Track booth performance and visitor interactions in one view
Floor engagement that matches foot traffic
Give attendees a reason to stop at every booth, and wandering traffic turns into real conversations.
- Run live polls, quizzes, and QR scavenger hunts across the floor
- Give attendees a branded event app for the full show
- Connect attendees with the right people through smart matchmaking
- Push real-time notifications and updates as the floor moves
ROI reporting attributed to every booth
Lead and engagement results are ready before the cables are coiled, attributed to every booth, with spend tracked against them in ZaraAI.
- Track attendee behavior and engagement across the show
- Lead and engagement results are ready before the cables are coiled, attributed to every booth, with spend tracked against them in ZaraAI.
- Export post-show reports for exhibitors, sponsors, and leadership
- Watch registration, attendance, and revenue on one live dashboard
One platform scaled to every show
Subheading: scales with your show instead of forcing an upgrade, a migration, or a bigger plan the moment headcount grows.
- Run in-person, virtual, or hybrid trade shows on one system
- Brand every touchpoint to match your show's identity
- Scale from an intimate expo to a multi-hall trade show, floor plans included
- Get 24/7 support from a team that knows the format
Trade Shows Across Every Format
In-Person Trade Shows
Badge scans, booth traffic, and floor engagement tracked in real time
Virtual Trade Shows
A virtual trade show platform with live booths, demos, and chat, no travel required
Hybrid Trade Shows
In-person and virtual attendees on the same registration and reporting layer
Large-Scale Industry Expos
Scales from a boutique show to a multi-hall event, with floor plans and booth assignment built in
Frequently Asked Questions
Registration, exhibitor booth tools with lead retrieval, live engagement, and reporting, inside one system instead of four separate apps. Run all four from the same dashboard, so a badge scan on the floor and the report your CFO sees come from the same data.
Booth staff scan the attendee’s badge QR with the phone they already carry, no scanner, no attendee app. The lead record opens instantly; they rate it on a 1–5 scale, tag a status, add notes, and book the follow-up meeting on the spot. Everything exports or syncs to their CRM the same day.
Yes. Floor plans with booth assignment, multiple registration pathways, self-service badging at every entrance, and sub-accounts for co-organizers scale from a boutique expo to a multi-hall show on the same platform.
Yes, 250+ integrations, with Salesforce, HubSpot, QuickBooks, and Mailchimp connecting natively and Twilio covering SMS and WhatsApp. Leads and registrations land where your team already works.
Count what each booth produced leads, rating quality, engagement, against what it cost, with spend and budget-vs-actual in ZaraAI. Then follow those leads into your CRM after the sync, where pipeline and closed revenue complete the picture.