Media Event Management Software
Built for the commercial and editorial pressure behind media events. Sponsor revenue and subscriber growth run through one operating system, with ZaraAI reporting built in.
Everything You Need to Manage Media Events
Built for Multi Event Programs
One system runs every format on your calendar built for teams managing a full program slate, not a single night.
- Badge and check in press, guests, and activation staff on-site
- Stream sessions through Fireworks for remote reach
- Give attendees a branded app for schedules and updates
- Connect the tools your team uses through native integrations or an open API
- Sync automatically with Salesforce, HubSpot, and other systems, no manual export
Real Value for Every Advertiser
Sponsor packages run through the same platform as the rest of the program, from first pitch to post-event report.
- Give sponsors curated real estate, booths on the floor plan, placements in the app
- Capture and qualify every lead a sponsor's booth generates, scan by scan
- Track sponsor-side engagement while the event runs, not after
- Hand every sponsor an exportable performance report from the same dashboard running the event
Relationships That Outlast the Event
Live interactions with sponsors, advertisers, and press can turn into booked business afterward, giving every program a longer commercial life.
- Book follow-up meetings with sponsors and advertisers before the room empties
- Review engagement by group, press, speakers, sponsors to guide the next invitation list
- Clone a successful program, structure and stakeholders included, for the next edition
Subscriber Growth That Does Not End at Checkout
One night of attention becomes a longer subscriber relationship, and the community keeps that audience close until the next program.
- Identify engaged attendees for subscriber follow-up
- Rerun proven programming as a recurring series with event copy
- Schedule promotion for the next program before this one ends
- Keep niche audiences active in a branded community between programs
Media Event Types We Commonly Support
Content Launches & Premieres
Debut new content to a room and a livestream at once, with attendance and engagement tracked from the first registration
Advertiser & Sponsor Summits
Give sponsors real placement and real leads, then prove the return with exportable performance reporting
Subscriber & Membership Events
Subscriber & Membership Events — Convert engaged attendees into members, then keep them close with targeted follow-up and an ongoing community.
Press & Media Briefings
Credential press on site, stream the briefing to remote outlets, and reach every registrant from one system
Industry Upfronts & Screenings
Run a multi-session upfront or screening with speaker scheduling and attendance tracked automatically
Awards & Recognition Programs
Manage nominations and the ceremony itself without switching platforms between stages (restore "voting" only if someone confirms the voting flow)
Frequently Asked Questions
Content launches, advertiser and sponsor summits, subscriber and membership events, press briefings, upfronts, and awards programs — one platform, so publishers and broadcasters never switch tools between formats.
Yes. Every booth scan, captured lead, and engagement number is tracked per sponsor and exports in one click so the renewal conversation starts with proof, not anecdotes.
Yes. Audience data is encrypted in transit and at rest, and the platform is GDPR and CCPA compliant, so subscriber and advertiser information stays protected under the same controls handling the rest of the event.
Yes. Build segments by audience type, send each its own campaigns on its own schedule, and register each through its own ticket categories, press, sponsors, and subscribers never get the same generic blast.
Yes. Native integrations include Salesforce, HubSpot, Mailchimp, QuickBooks, Zapier, SurveyMonkey, ActiveCampaign, and Slack, so registration and sponsorship data sync automatically without manual export.
Yes. Eventcombo MCP connects the platform to outside AI agents, including ChatGPT, Claude, and Gemini, so your existing AI tools can work with your event data directly.