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Online SEO Training: How to Develop Impactful Keyword Strategies

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Online SEO Training: How to Develop Impactful Keyword Strategies
Going into an in-depth look on how to craft an impactful keyword strategy to power your Google rankings.

Developing a solid keyword strategy is a fundamental part of climbing up google rankings. Research and then evaluation of which keywords to use on your pages and which to avoid will help take your SEO to the next level. Get it right and you will climb, get it wrong and you will be in the wilderness. Learn how to do this, using free tools available and showcase some paid ones, at our online training workshop.

WHO IS THIS TRAINING FOR?

This training course is for anyone looking at how to advance their SEO knowledge and develop impactful keyword strategies. This is the cornerstone to a good SEO strategy.

WHAT YOU WILL LEARN

  • How to audit and evaluate your search landscape
  • How to see your competitors target keywords
  • How to create keyword categories and lists
  • How to set your keyword strategy for maximum value
  • How to allocate keywords to your website pages

COURSE CONTENT

  • Getting to grips with keyword planners
  • Free SEO keyword planner tools vs. paid tools
  • Selecting seed keywords
  • Competitive keyword analysis
  • Creating segmented lists for keyword targeting
  • Evaluation of keywords for SEO value
  • Page allocation, mapping keywords to your important pages
  • Creating long-tail content banks
  • Tracking your performance

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