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@Sree's Social Media Weekend 2020 #smwknd: Recordings plus Extended Learning

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Social Media Weekend 2020 #smwknd - ONLINE
Social Media Weekend was such a success that now we're offering the recordings PLUS new online learning opportunities to all who could not join us on March 21, 2010.  


IF YOU WOULD LIKE TO BUY A TICKET, THERE ARE TWO TICKETING OPTIONS:

  • Access to Recording of the March 21st Online Conference Only: $49
  • Access to Recording of the March 21st Online Conference + Extended Learning Opportunities: $99

Extended Learning Opportunities Include:
  • Three in-depth, online workshops in March, April, May - all will be live and recorded. Dates to be confirmed.
    • How I Social: A Conversation with Soledad O’Brien
Friday, March 27, 2020
4:00-5:30 pm ET (will be available live or as a recording soon after).
Meet online superstar Soledad O’Brien, host of Matter Of Fact TV and former CNN anchor and hear her tips on using social, digital, mobile tools. See matteroffact.tv

    • Cutting-edge Social Media by Nonprofits, including Instagram, TikTok and much more:
Speakers include: Dante Licona, Senior Social Media Officer at International Federation of Red Cross and Red Crescent Societies.
MODERATOR: Beatrice Frey, Head of Digital Communications at UN Peacekeeping
Date to be announced

    • Understanding Analytics: What you need to know about metrics and more:
Speakers: Mahalakshmi Sankaran, Senior Paid Media Acquisition Lead at Amazon
MODERATOR: Alyssa Cressotti, Senior Social and Digital Content Marketing Professional
Date to be announced

    • An extended, in-person NYC reception with a high-profile panel/workshop at Muck Rack at the earliest, feasible time in NYC. Our partners at Muck Rack are excited to host us. We will also have SOCIAL MEDIA DOCTORS - with their one-on-one coaching. If you are unable to make the Muck Rack event date when it’s announced, you are welcome to give away your spot to any of your NYC friends.

    • Online Office Hours: Wednesday nights for several weeks from 5 pm ET-6 pm ET, Sree and others will host one-hour ONLINE OFFICE HOURS sessions to encourage casual networking and socializing via a FB Live or Google Hangout: just gab, answer questions, discuss solutions, etc. Details will be posted in the exclusive LinkedIn and Facebook groups. These will be recorded for those who can’t attend live. 

BOTH TICKETS INCLUDE: 
  • New, exclusive LinkedIn and Facebook groups for online networking with attendees, speakers, volunteers, etc, and continued learning. Sree and other experts will be posting content, news articles, etc, into this group.
Here's the list of the March 21, 2020 video recordings:

SESSION 1 (15 minutes)
  • Welcome remarks by Linda Bernstein, #smwknd Executive Producer
  • Greetings from Pace University President Marvin Krislov
  • Conference logistics by Neil Parekh, Producer

SESSION 2 (1 hour)
  • Sree’s Keynote: Brand-new presentation on social, digital, mobile. Dozens of new ideas, tools, tips and tricks.
  • Speaker: Sree Sreenivasan, Marshall R. Loeb Visiting Professor of Digital Innovation, Stony Brook School of Journalism and cofounder, Digimentors consultancy
  • Q&A

SESSION 3 (1hour)
  • 10 Useful Tools for Visual Productivity - a special edition of the perennially most useful session at #smwknd PLUS access to online handout
  • Speaker: Jeremy CaplanDirector of Teaching and Learning at CUNY's Newmark Graduate School of Journalism
  • Q&A

SESSION 4 (45 minutes)
  • Workshop: How to successfully collaborate online - the video and social platforms you need for productivity in these uncertain times. Speakers: Andrew Lih, Met Museum Wikimedia strategist, Smithsonian Wikidata hacker, Sree’s digital mentor and cofounder, Digimentors consultancy
  • Steffen Kaplan, social & visual strategist, Spin It Social
  • Q&A
SESSION 5 (45 minutes)
  • Social Media Fails: Learn how to do your best from case studies of companies and individuals who did their worst.
  • Moderator: Marc Oppenheim, founder, MEOJobsOnline.com; Dean of Advising, Hofstra University
  • Speaker: Jamie Cohen, founder of the New Media program at Molloy College
  • Speaker: Karen Freberg, Associate Professor of Strategic Communication at University of Louisville
  • Q&A

SESSION 6 (45 minutes)
  • TikTok: The hottest platform of the moment. Learn what all the fuss is about and how/if you can add it to your skillset.
  • Speaker: Rebecca Jennings of Vox
  • Q&A

SESSION 7 (45 minutes)
  • Workshop: How to use digital branding to build your business - Selling a product or service to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn advanced tips to create better digital branding which will improve your customer acquisition.
  • Speakers: Juntae Delane, Chief Strategist, Digital Delane, a digital agency. And founder of the Digital Branding Institute.
  • Q&A

SESSION 8 (45 minutes)
  • Workshop: LinkedIn - the latest tips and strategies about the world’s top professional social network.
  • Speaker: Andrew Seaman, News Editor, LinkedIn
  • Q&A

SESSION 9 (1 hour)

SESSION 10 (30 minutes)
  • Sree’s closing remarks: What we’ve learned; next steps; how we keep the learning going


SPONSORS: Pace University • Muck Rack • Detroit Free Press • The PAVA Group 

Hosted by Sree Sreenivasan (@Sree), Marshall R. Loeb Visiting Professor of Digital Innovation at Stony Brook School of Journalism and a leading social and digital consultant - dubbed "The Twitter Tutor" by NY Observer and Fast Company 100 Most Creative People in Business 2015. He's former Chief Digital Officer of Columbia University, the Metropolitan Museum of Art, the City of New York. Executive Producer: Linda Bernstein, PhD, @wordwhacker. Producers: Andrew Lih, @fuzheado; Rajni Menon, @rajnikmenon; Neil Parekh, @NeilParekh

SEE OUR NEW SPONSORSHIP INFO: http://bit.ly/smwkndsponsors2020

Follow us on Twitter: @smwknd https://twitter.com/smwknd
Follow us on Instagram: @smwknd.conf https://www.instagram.com/smwknd.conf/

About Sree: 
Sree Sreenivasan and his Center10 Consulting team have been working on digital, social, mobile evaluation, strategy and training projects for more than a decade. Clients have included UNHCR (UN Refugee Agency); Louvre Abu Dhabi; Pulitzer Prizes at Columbia University; U.S. Holocaust Museum; Hong Kong’s new West Kowloon Cultural District, Yeshiva University, Economic Hardship Reporting Project, Aquarium of the Bay and Global Teacher Prize (gives one K-12 teacher 1 million USD). In addition, Sree has extensive experience in higher education digital issues, serving as a current and inaugural Marshall R. Loeb Visiting Professor of Digital Innovation at Stony Brook University School of Journalism, professor of digital media at Columbia University for more than two decades and has been a consultant for various universities and colleges.

During his stints as the Chief Digital Officer of Columbia University, the Metropolitan Museum of Art and the City of New York, Sree was responsible for leading digital strategy and transformation at those institutions. He also supervised multiple revamps of major websites and the launch of mobile apps.

In 2015, Sree was named to Fast Company's list of 100 Most Creative People in Business, in part for his work on the future of culture: http://bit.ly/sreefc. In 2014, he was named the most influential CDO in the US by CDO Club; in 2009, he was named one of AdAge's 25 media people to follow on Twitter and in 2010 was named one of Poynter's 35 most influential people in social media. He has taught thousands of professionals in workshops in more than 30 countries.
 
You can find him on Twitter at twitter.com/sree; on Instagram at http://instagram.com/sreenet; on LinkedIn: http://linkedin.com/in/sreenivasan; on TikTok (but remind his kids): http://tiktok.com/@sreedotnet

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