Success Story
University of Tennessee Delivered Connected, Branded Experiences Across Multiple Leadership Programs
University of Tennessee
Industry:
Higher Education
About:
The University of Tennessee is a public research university with a statewide presence, serving students, faculty, and the broader community across Tennessee.
Event Type:
Summits and Conferences
Most Loved Features:
Attendee Event App, Social Feed, Push Notifications
Technologies Used
- Website Builder
- Registration Management
- Attendee Event App
- Email Marketing Engine
- Custom Reporting and Analytics
Challenges
The University of Tennessee runs a wide range of programs throughout the academic year, from leadership institutes to campus-wide gatherings, each one bringing together students, faculty, and staff who expect the same level of polish regardless of the event’s size or purpose. With that many moving pieces across campus, consistency became harder to hold onto the more programs the university took on.
Every touchpoint, from how attendees logged into the event app to how quickly they could find what they needed onsite, had to work reliably for a broad and varied audience, or the experience would feel disjointed rather than intentional.
Key challenges included
- Attendees needed a smooth, engaging way to navigate and experience each program
- Time-sensitive updates often failed to reach attendees when it mattered most
- Static FAQ content left gaps that led to repeated support queries
- Limited accessibility support left some attendees without the tools they needed
- A reused or generic website risked diluting the university’s distinct branding
- Duplicate manual profiles slowed down speakers who also attended as participants
Solutions
Eventcombo gave the University of Tennessee one system to bring structure to that variation, covering everything from registration through post-event follow-up without forcing every event into an identical mold.
Key features included
- Website Builder: Each event got its own fully branded, white-labeled site, giving attendees a clear, consistent brand presence every time.
- Customized Registration Management: Registration forms and ticketing were built around each event’s specific requirements, closing the gap between what the university needed to collect and what attendees actually saw at checkout.
- Attendee Event App: Schedules, sessions, push notifications, and Q&A came together in one app, and login was rebuilt specifically to eliminate the friction manually added attendees kept running into.
- Agenda and My Documents: Session timing and supporting materials sat in one spot inside the Event App, cutting down on attendees hunting for details across emails or handouts.
- Attendee Management and Badge Printing: The EntryPilot Organizer’s App powered onsite check-in and badge pickup, keeping entry fast and attendee records airtight even as turnout climbed.
- Speaker Management: Speaker and attendee records merged into a single profile, eliminating the double setup faculty faced when presenting and attending the same event.
- Email Marketing Engine: Customized confirmations and updates went out per event, so a wellness attendee and a leadership attendee never got mismatched messaging.
- Custom Reporting and Analytics: Each event generated its own performance data, giving the university a way to compare turnout and engagement from one event to the next.
Results
Here's what they achieved
Consistent branding maintained across every event on campus.
Attendee engagement strengthened through social feed, Q&A, and push notifications.
Onsite check-in accelerated with fast, organized badge pickup.
Manual setup eliminated entirely with unified speaker profiles.
Event Flow
Summary
Experience Seamless Event Management
Find out why we’re the perfect all-in-one event platform for you
