F216
Challenges
Smarsh, a global leader in digital communications compliance, organizes high-level, invite-only events like Smarsh EDGE and Smarsh Connect to engage senior executives from leading financial institutions. These experiences combine thought leadership, in-depth industry insights, and peer networking in premium settings such as The Edge in New York City.
To set the bar, Smarsh needed an event platform for end-to-end execution with precision, reliability, and real-time responsiveness without any friction for attendees or organizers.
Key challenges included
- Managing onsite badging and professional badge design to align with brand standards.
- Delivering a personalized attendee app with real-time agenda and session details.
- Handling multi-track session management while keeping navigation effortless.
- Enabling attendee self-check-in to minimize lines and reduce staffing needs.
- Ensuring onsite operational efficiency with fast troubleshooting and support.
Solutions
Eventcombo equipped Smarsh with a unified platform and onsite support model that addressed every operational and attendee-facing requirement across both events.
Key features included
- Onsite Badging and Badge Design: Managed the entire badging process, from creative design to printing and onsite distribution. Each badge reflected Smarsh's corporate branding, giving attendees a professional, cohesive experience from the moment they arrived.
- EntryPilot Kiosk App: Deployed the EntryPilot Kiosk App to deliver an efficient, high-touch check-in experience. Guests could self-check-in and instantly print their badges, reducing queues and minimizing manual verification.
- Attendee Event App: Designed a fully branded mobile app that gave attendees access to personalized agendas, session schedules, and speaker profiles. Real-time notifications kept everyone updated about changes and sessions, all within one intuitive interface.
- Customized Session Management: Enabled the Smarsh team to design and manage a multi-track agenda using Eventcombo's session management tools. Each attendee viewed sessions relevant to their role or area of interest, keeping the experience organized and engaging.
- Dedicated Onsite Support: Deployed technical and operational support teams throughout the event to ensure flawless execution. The onsite staff handled check-ins, troubleshooting, and live coordination so the Smarsh team could focus on hosting and engagement.
Results
Here's what they achieved
Delivered successful invite-only leadership events with seamless onsite execution and digital attendee engagement.
Achieved 100% brand alignment across badges, signage, and mobile interfaces.
Reduced onsite wait times through automated self-check-in and instant badging.
Improved organizer visibility and attendee tracking, enabling efficient follow-up and data accuracy.
Event Flow
Summary
