Success Story
Kelley Direct Programs Optimizes Session Delivery and Real-Time Attendee Interaction
Kelley Direct Programs
Industry:
Education / Academic Programs
About:
Kelley Direct Programs is the online and hybrid MBA division of Indiana University's Kelley School of Business, delivering professional graduate business education to working professionals.
Event Type:
Academic Conference
Most Loved Features:
Event App, Session Management, Customer Support
Challenges
Kelley Direct Programs hosted an event where bringing participants together, keeping them informed, and helping them connect with one another mattered as much as the sessions themselves. Any breakdown in coordination or communication risked leaving attendees confused, disconnected, or unable to get the most out of their time there.
Key challenges included
- Overlapping session and meeting schedules risked attendee confusion
- Fragmented access left attendees without a structured way to reach sessions and updates
- Delayed communication risked disrupting timely event updates
- Limited structure around networking left real attendee connections to chance
- Duplicate and missing records risked undermining attendee data accuracy
Solutions
Eventcombo gave Kelley Direct Programs a single platform to run sessions, coordinate meetings, and keep attendees connected throughout the event.
Key features included
- Attendee Event App: Eventcombo’s Event App served as the central attendee interface, allowing participants to access sessions, meetings, and event updates within a single environment, reducing fragmentation across the attendee experience.
- Session Management: Configured structured session schedules that enabled clear visibility into timing and participation, helping attendees navigate sessions while maintaining organized session delivery.
- Meetings Manager: Structured meeting scheduling within the event app allowed attendees to coordinate one-on-one and group meetings without relying on manual back-and-forth.
- AI Matchmaking: Relevant attendee connections were surfaced automatically within the event app, enabling more intentional and consistent networking throughout the event.
- Push Notifications: Built directly into the event app, push notifications delivered real-time updates and announcements to attendees, ensuring timely communication and reducing the risk of missed information.
- Import Attendees: Supported bulk attendee data handling with structured imports, ensuring accurate participant records that were accessible right from the event app.
- Social Feed: Enabled attendee engagement through in-app interaction, letting participants share updates and stay connected without leaving the event app.
Results
Here's what they achieved
Attendees moved through sessions and meetings without a single scheduling clash.
Every update reached attendees the moment it was sent.
Structured matchmaking turned strangers into teammates and collaborators.
Clean, duplicate-free attendee records held up from registration through the final session.
Event Flow
Summary
Experience Seamless Event Management
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