Challenges
The Hertz Foundation convenes in-person workshops that bring together researchers, speakers, and participants around focused, academic, and research-driven programs.
These workshops carry high expectations. Every touchpoint had to reflect the Foundation’s credibility and consistency across workshop cycles was as important as flawless execution.
As workshops repeated with changing participant groups, the Foundation needed to keep logistics, attendee experience, and event information tightly aligned without relying on bloated tools or manual workarounds. The core challenge was delivering a polished, reliable experience while avoiding added operational complexity.
Key challenges included
- Inconsistent workshop presentation risked weakening brand credibility.
- Changing participant groups across workshops increased registration and attendance tracking complexity.
- Misalignment between event details and attendee information created lifecycle coordination risk.
- Onsite information updates required manual coordination and staff intervention.
- Attendee navigation and wayfinding depended on additional staff oversight.
- Limited visibility into registrations and participation across workshop cycles constrained oversight.
Solutions
Eventcombo provided Hertz Foundation with a centralized event platform to support in-person workshop execution within a branded, controlled setup.
Key features included
- White-Labeled Event Website: Using Eventcombo’s Website Builder, the Foundation Delivered a customized event website with a controlled checkout experience, preserving consistent workshop presentation across cohorts.
- Registration and Ticketing Management: Customized forms and ticketing workflows centralized participant data within one system, simplifying registration oversight and maintaining accurate attendance tracking across workshops.
- Attendee Event App: The branded mobile Event App experience supported structured content management, including FAQ updates with clickable links, and provided integrated venue map access to support onsite navigation and attendee movement.
- Speaker and Sponsor Management: Speaker and sponsor coordination operated within the same platform, keeping event content and participant information organized throughout execution.
- Orders and Customized Reporting: Structured orders and customized reports provided clear visibility for internal review and post-event evaluation.
Results
Here's what they achieved
Delivered in-person workshops within a fully branded and controlled event environment.
Streamlined participant registration and attendee management across workshops.
Consolidated workshop information and navigation resources into a single attendee interface.
Preserved clear administrative visibility into registrations and order activity.
Event Flow
Summary