Success Story
GCM Grosvenor Improves Attendee Management and Access Control with Booking Limits and Badging
GSM Grosvenor
Industry:
Alternative Asset Management
About:
GCM Grosvenor is a global alternative asset management firm specializing in private equity, infrastructure, real estate, credit, and absolute return investment strategies for institutional and high-net-worth clients
Event Type:
Conferences and Investor Summits
Most Loved Features:
Ticket Booking Limit, Attendee Import, Badging & Kiosk App
Challenges
GCM Grosvenor runs a range of investor-facing and internal corporate events. Each drawing a different audience with a different purpose, from leadership conversations with senior investors to internal training sessions for finance teams. Regardless of who the event was for, the same standard applied: access had to be controlled, execution had to be precise, and the team needed a clear, real-time view of what was actually happening on the ground.
As the number and variety of these events grew, keeping that standard consistent across such different formats became harder to sustain without a single, reliable system tying everything together.
Key challenges included
- Scattered attendee data reduced accuracy and visibility across events
- Peak arrival periods risked delays and a disorganized entry experience
- Duplicate bookings from the same email were difficult to control
- Limited visibility into registrations and performance data across events
- Lack of clear schedule visibility left attendees uninformed
Solutions
Eventcombo gave GCM Grosvenor the reliability to run every event, whatever its format or audience, without gaps in execution or control.
Key features included
- Website Builder: Websites for each event were built using Eventcombo’s website builder, giving GCM Grosvenor a consistent, structured setup to manage both in-person and hybrid formats.
- Attendee Management: Every attendee’s check-in status, access level, and activity lived in one complete record, replacing scattered, disconnected data with a single accurate view across every event.
- EntryPilot Kiosk App: Onsite check-in ran through the kiosk app, giving staff a fast, organized way to verify and process attendees as they arrived.
- Onsite Badging: Badges were printed at the point of entry, keeping the arrival experience smooth without adding a separate step or station.
- Registration and Ticketing Management: Registration and checkout were structured per event, with a booking limit applied per email address to prevent repeat registrations from a single attendee, keeping the guest list accurate and access controlled.
- Customized Emails: To avoid confusion around schedules, Eventcombo made sure session details were included directly in confirmation emails, so attendees had the information they needed right away.
- Speaker Management and Agenda: Managing sessions became more straightforward with everything organized in one place, helping the team keep schedules aligned and easy to follow.
- Custom Reporting and Analytics: Instead of limited reporting visibility, Eventcombo provided a clearer view of registrations and performance, making tracking much more manageable.
- Email Marketing Engine: Communication was handled through the same platform as registration and websites, so GCM Grosvenor could keep messaging consistent across all events without switching between tools.
Results
Here's what they achieved
Multiple event formats managed from a single dashboard.
Zero duplicate registrations achieved through per-email booking limits.
Onsite check-in accelerated through fast, organized badging.
Full reporting consistency and attendee visibility secured across every event format.
Event Flow
Summary
Experience Seamless Event Management
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