F216
Challenges
Blue Cross and Blue Shield of North Carolina delivers education, training, and healthcare-focused events that serve distinct audiences across the state. Each event runs with its own purpose, audience expectations, and delivery format, while still representing the same organization and brand.
While each event was planned independently, the event experience still needed to feel intentional and dependable for participants. Behind the scenes, this meant aligning multiple moving parts across events without letting inconsistency or confusion surface at the attendee level.
For the teams planning and running these programs, the challenge was not any single event, but maintaining order, clarity, and repeatability without increasing internal effort.
Key challenges included
- Managing ticketing and registrations across multiple events with different audience segments and formats.
- Maintaining consistent brand presentation across event experiences for independent programs.
- Handling varied registration and checkout requirements across events without creating operational inconsistency.
- Keeping attendee, order, and participation information organized across recurring events.
- Collecting post-event feedback in a structured, repeatable way across event types.
Solutions
Eventcombo provided Blue Cross and Blue Shield of North Carolina with a single platform to support consistent event delivery while allowing each program to operate independently.
Key features included
- White-Labeled Event Websites: Built fully white-labeled event websites that aligned with organizational brand standards while allowing each program to run with its own structure, content, and custom registration pathways.
- Branded Event App Experience: Delivered a consistent event app experience that gave attendees access to agendas, updates, and event information for both online and in-person formats.
- Registration, Ticketing, and Checkout Management:. Centralized attendee registration and ticketing while supporting customized checkout flows for different audience segments and event types without manual workarounds.
- Email Communications: Managed confirmations, reminders, and event updates through customized emails and the Email Marketing Engine, ensuring consistent communication across all events.
- Orders and Reporting: Consolidated event-level data across registrations, attendance, and transactions into customized reports, giving teams clear visibility into participation patterns and event performance at the portfolio level.
- Surveys and Feedback Collection: Collected post-event feedback using built-in surveys and polls, allowing teams to review participation and sentiment consistently across programs.
Results
Here's what they achieved
Delivered multiple online and in-person events through a single, centralized system.
Maintained consistent, white-labeled branding across all event touchpoints.
Simplified registration and ticketing across different audience segments.
Improved internal visibility into attendance, orders, and post-event feedback at scale.
Event Flow
Summary
