Success Story
Authority Brands Simplified Events with Smart Segmentation and Automation
Authority Brands
Industry:
Franchise Operations & Home Services
About:
Authority Brands is a franchise platform that supports and scales home service brands across the United States.
Event Type:
Annual Multi-Brand Business Convention
Most Loved Features:
Registration, Event App, Event Website
Challenges
Authority Brands’s annual convention is much more than a typical event. It is a high-stakes summit where franchise owners, corporate leaders, and business partners align on strategy, growth, and operations.
Behind the scenes, the events team faced significant logistical and operational challenges. With attendee categories ranging from franchise owners to corporate departments and third-party partners, they needed a centralized platform that could deliver personalized experiences without the burden of manual work.
Key challenges included
Lack of clear distinction between franchise owners and non-owners caused confusion and required time-consuming data cleanup
Lack of real-time communication and in-app engagement limited networking and collaboration
Unstructured onsite check-in processes led to long lines, additional staffing requirements, and delays
Limited lead capture for prospective franchisees created gaps in pipeline tracking and follow-up
Absence of role-based agenda filtering limited session relevance across 100+ sessions
Separate workflows for business partners required manual setup and increased coordination effort.
Solutions
Eventcombo enabled Authority Brands to simplify attendee management at scale while improving accuracy, visibility, and execution across the entire event lifecycle.
Key features included
- Segmented Registration Flow: Created custom registration paths for franchise owners, non-owner employees, business partners through a dedicated portal, and prospective franchisees through a custom form, ensuring each group followed a defined, role-specific journey without manual intervention.
- Custom Websites: Provided role-specific registration sites with relevant information for each group, reducing entry errors and improving the accuracy of captured attendee data.
- Agenda Management: Configured multi-track agendas so attendees accessed sessions aligned with their brand, role, or business unit, ensuring relevance and reducing navigation complexity.
- Onsite Check-In: Enabled QR-based check-in to streamline entry, reduce manual verification, and maintain consistent onsite control.
- Lead Capture: Created a dedicated registration flow for prospective franchisees, capturing qualified leads within the system and enabling structured follow-up through CRM integration.
- Attendee Event App: Delivered a branded mobile app with push notifications, in-app chat, and customized emails, enabling real-time communication and improving attendee interaction throughout the event lifecycle.
Results
Here's what they achieved
Registered 2,224 B2B attendees across 100+ brands with clear segmentation and control.
Simplified partner onboarding and reduced manual coordination across attendee groups.
Converted prospective franchisee registrations into a structured, trackable pipeline.
Reduced onsite wait times and staffing needs while improving overall attendee engagement.
Event Flow
Summary
Experience Seamless Event Management
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