Success Story
The Aurum Group Simplifies High-Volume Monthly Events with Registration, Tax, and Certification Tools
The Aurum Group
Industry:
Healthcare / Dental Education
About:
The Aurum Group is a leading North American dental laboratory offering restorative and implant dentistry solutions, along with continuing education through the Aurum Academy.
Event Type:
Continuing Education (CE) Events
Most Loved Features:
Registration Page, Certificate Builder, Customer Support
Challenges
The Aurum Group runs one of the busiest calendars in dental continuing education, often hosting several events every month, each drawing clinical professionals from different provinces who expect a smooth, professional experience from registration to credential. At that pace, even a small breakdown in one event, a tax miscalculation, a missing certificate, a registration error, had the potential to ripple into the next, since there was rarely a gap between one program ending and the next one beginning.
Which meant operational execution and financial oversight had to move in step with each other rather than as separate concerns.
Key challenges included
- Attendee records risked inconsistency across a high volume of recurring monthly events
- Canadian tax requirements needed to be applied accurately and consistently at registration
- Manual attendee onboarding for each new event increased setup time and risk of error
- Issuing certificates to clinical professionals across multiple programs required a reliable, repeatable process
- Tracking registrations and orders across so many concurrent events limited overall visibility
Solutions
Eventcombo gave The Aurum Group a structured system to run its recurring dental CE events with consistency, from registration through certification, every month.
Key features included
- Registration Management: Registration pages were structured to capture attendee information consistently across every event, keeping data collection reliable no matter how many programs ran that month.
- Registration Roles by Province: For national events, attendees selected their province at registration, and each selection routed them directly to the correct ticket type, keeping province-specific registration organized without manual sorting.
- Ticketing Management: Checkout was configured with Canadian tax built directly into the flow, so every transaction stayed compliant automatically without manual calculation at any point.
- Attendee Import: Bulk uploads brought entire participant lists into each new event at once, removing the need to manually sort, add, or remove attendees one by one.
- Certificate Builder: Certificates were built and issued directly within the platform, with bulk download available as a single zip file for all attendees, and each attendee able to download their own certificate directly from the confirmation email without logging into Eventcombo.
- Budget Manager: Planned budgets, tracked expenses, and projected ROI were managed directly within the platform, giving The Aurum Group a clear view of expected investment and return before committing to an event.
- Custom Reporting and Analytics: Registration and transaction data rolled into centralized reports, giving The Aurum Group clear visibility into performance across every event running that month.
Results
Here's what they achieved
Dozens of monthly events ran on airtight, error-free registration, with attendees automatically routed to the right ticket by province.
Canadian tax compliance was built into every single transaction, automatically.
Certificate access became instant, attendees downloaded credentials straight from their inbox.
Every event’s budget and ROI were mapped out before a dollar was spent.
Event Flow
Summary
Experience Seamless Event Management
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