Success Story
Association of Theological Schools (ATS) Streamlined Multi-Track Academic Conferences
Association of Theological Schools (ATS)
Industry:
Higher Education
About:
The Association of Theological Schools is a membership association that supports graduate theological education across accredited schools in the United States and Canada.
Event Type:
Academic Conferences and Multi-Track Programs
Most Loved Features:
Attendee Event App, Integrations, Session Management
Challenges
The Association of Theological Schools (ATS) organizes several large-scale conferences, including the ATS Pathways series, across the higher education community in North America. These academic events bring together educators, administrators, faculty leaders, and institutional decision-makers to collaborate, learn, and exchange ideas.
Running several conferences at once meant more complexity for the organizers and more friction for attendees. ATS wanted to remove that friction. The goal was to centralize registration, communication, and financial tools so every participant, from faculty leaders to administrative staff, could experience smooth, connected events from start to finish.
Key challenges included
Complex registration across multiple conferences increased the risk of ticketing errors and incomplete attendee records
Concurrent sessions and multi-track agendas increased the risk of schedule conflicts and capacity issues
Disconnected HubSpot and QuickBooks workflows created manual reconciliation and data mismatch risks
Limited reporting visibility made attendance and engagement harder to track across conferences
Badge design and onsite printing risked check-in delays when attendee data was not fully aligned
Add-on tickets and group registrations created order-level complexity without one centralized workflow
Solutions
Eventcombo equipped ATS with a fully integrated platform that connected event planning, execution, and reporting, simplifying every conference while improving the attendee experience.
Key features included
- Attendee Event App: A single, real-time access point gave attendees schedules, speaker details, and live updates in one place, sharpening communication and giving ATS a professional digital presence across every event.
- Session Management: Multiple concurrent sessions ran across tracks without conflict, letting attendees personalize their agendas while organizers monitored session capacity from one dashboard.
- QuickBooks Integration: Reconciliation for ticketing and add-on sales happened automatically, giving the finance team complete visibility and cutting manual data entry.
- HubSpot Integration: Registration and attendee data flowed directly into HubSpot, enabling smarter segmentation, automated email follow-ups, and precise marketing ROI tracking.
- Custom Badge Design and Printing: Badge design and onsite printing moved into the platform itself, speeding up check-in and giving organizers tighter control over attendance tracking.
- Reporting and Analytics: A consolidated view of engagement and attendance across events gave ATS the visibility to plan future conferences with more confidence.
Results
Here's what they achieved
Simplified registration and ticketing across multiple academic events, saving hours of administrative work.
Boosted attendee satisfaction through real-time updates and clear navigation inside the event app.
HubSpot and QuickBooks integrations that eliminated manual coordination and data mismatches.
Enhanced post-event visibility with detailed reporting and analytics, empowering smarter planning for upcoming programs.
Event Flow
Summary
Experience Seamless Event Management
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