Attendee Revenue Cloud (ARC)
Turn Every Attendee into Revenue
Track every attendee interaction before, during, and after your event to uncover buying intent, measure engagement, and prove event ROI, all from one platform.
Revenue Insights Across Every Stage of Your Event
Capture meaningful attendee interactions throughout the entire event journey from registration to post-event follow-up to identify opportunities and measure business impact.
Identify Your Most Valuable Attendees
Combine registration data, CRM records, and attendee behavior to prioritize high-value prospects before your event even begins.
- Score attendees based on engagement and CRM data
- Identify high-intent prospects before the event
- Enrich attendee profiles with CRM and marketing data
- Segment audiences for personalized outreach
- Help sales and marketing focus on the right attendees
Make every interaction traceable
A busy floor becomes a structured experience where every conversation is captured.
- See which live accounts are on the floor and route your team to the right conversation
- Capture every interaction via voice, text, or photo directly from a mobile device
- Pull a real-time attendee 360 combining CRM history, intent signals, and public data
Outcome: Conversations your team can act on.
Close the loop before the room is cold
The window between an event ending and a follow-up landing is where most pipeline dies. ARC shrinks weeks into hours, with personalized follow-ups grounded in each attendee conversation and structured records that land in your CRM the same day.
- Rank every lead by intent and fit so your team knows who to call first
- Sync engagement, conversation context, and lead data to Salesforce, HubSpot, or Dynamics. No rep retyping
- Export a board-grade attribution report connecting pipeline to specific events and interactions
Outcome: Pipeline measured in days, not quarters.
See How ARC Connects Engagement to Revenue
Discover how Attendee Revenue Cloud helps your team identify buying signals, prioritize leads, and measure the true impact of every event.
Works with the Systems Your Team Already Uses
Connect Eventcombo with your CRM, marketing automation, and sales platforms to create a complete view of every attendee and every opportunity.
Everything You Need to Measure Event ROI
Track attendee engagement, uncover buying signals, and connect event activity directly to business outcomes.
AI Lead Scoring
Automatically identify high-value attendees using engagement signals, CRM data, and historical interactions.
Unified Attendee Profiles
Bring registrations, CRM activity, engagement history, and event interactions together into one complete attendee profile.
Personalized Engagement
Deliver targeted recommendations, emails, and follow-ups based on attendee interests and behavior.
Conversation Tracking
Capture meaningful conversations, meetings, and networking activity throughout the event.
Room & Session Intelligence
Monitor attendance, capacity, and session popularity to optimize the attendee experience in real time.
Intelligent Follow-Up
Help sales teams prioritize outreach with AI-powered recommendations based on attendee engagement.
Automated Routing
Route qualified leads to the right sales representatives using customizable workflows.
CRM Sync
Automatically sync attendee activity, engagement scores, and event insights with Salesforce, HubSpot, Microsoft Dynamics, and other CRM platforms.
Event ROI Dashboard
Measure registrations, engagement, pipeline influence, and revenue attribution from a single dashboard.
Frequently Asked Questions
Most teams can’t, beyond attendance counts and a gut feeling. ARC connects every attendee interaction, session participation, booth visits, conversations, follow-ups, directly to your CRM. You see which accounts engaged, which opportunities were created, and which revenue closed, attributed to the specific event that started it.
ARC tracks every attendee’s engagement across the full event, sessions attended, booth interactions, networking conversations, meeting requests, and connects that activity to their CRM record. Your sales team sees event pipeline attribution tied to specific interactions, not just a list of who showed up.
A badge scanner gives you a name and an email. ARC gives you a scored lead with firmographic data, CRM history, a capture of what was discussed, and a drafted follow-up, before your team leaves the venue. The difference is between a list and a pipeline.
Yes. ARC integrates natively with every single CRM including Salesforce, HubSpot, and Microsoft Dynamics. Registration data, engagement scores, conversation captures, and lead rankings sync bidirectionally in real time. No manual export, no rep retyping.
ARC generates a board-grade attribution report that connects pipeline generated, meetings booked, accounts engaged, and revenue closed back to specific events and interactions. It’s exportable and built to answer the CFO’s question directly, not with soft metrics and attendance counts.
Event lead capture in ARC goes beyond badge scans. Booth staff capture leads via voice note, photo, or text directly from a mobile device. Every lead is scored, rated, and tied to the conversation that created it — then synced to your CRM the same day the event closes.
Most enterprise teams are live within two to four weeks, including CRM integration. A dedicated onboarding manager handles configuration, data mapping, and team setup end to end. Teams with a real event on the calendar have gone live in under a week.
ARC runs on ZaraAI, it scores every attendee against your ICP before the event opens, enriches profiles with live CRM data and market signals, captures floor conversations in four seconds via text, or photo, drafts personalized follow-ups grounded in what was actually discussed, and generates a board-grade revenue attribution report the same day the event closes.