Boost Event Success with AI-Powered Matchmaking and Networking
Jul 12, 2024 Praggya Joshi
Networking is one of the most valuable ways to discover boundless opportunities and for 77.7% of business professionals, in-person conferences open a greater scope to make rewarding connections. So, if your event falls short of providing networking opportunities, it won't have the desired impact.
Thankfully, Artificial Intelligence (AI) is now the bridge that seamlessly draws relevant people together, sparking conversations and greater engagements. When an attendee leaves your event with even a handful of meaningful contacts, it'll make your event delightfully memorable.
Curious to explore the connection between AI matchmaking and how it promotes personalized networking in business events? Keep reading.
What is AI Matchmaking?
Matchmaking is the process of bringing together people who share similar interests, goals, and aspirations. In a B2B hybrid or in-person event, guests cannot make relevant connections without a knowledge of whom they share their ambitions and passions with.
AI resolves this pain point by analyzing the data of attendees, their past behavior, intent, and preferences, identifying the best suitable matches. AI-based matchmaking happens through a mobile event app connected with event management software. The AI matching feature has algorithms to scan every participant’s profile and preferences. Attendees get exclusive recommendations for potential connections. Matchmaking through AI in management events ensures that every participant finds a partner based on common interests and business drivers.
As event planners or exhibitors, you don't need to spend time processing the data of people and identifying appropriate matches. Instead, you can manage other aspects of the event while AI takes care of mingling guests and helping them widen their networks.
Want to give AI matchmaking a shot? Try AI matchmaking and networking through Eventcombo’s mobile event app.
Why AI-Based Matchmaking is a Game-Changer for Event Planners
AI-powered matchmaking offers a personalized approach to take attendee experiences up a notch. It is based on the premise of enabling guests to discover connections according to their needs and interests. It makes the entire event more valuable for visitors. Some crucial ways by which AI- based matchmaking and networking is beneficial for event planners include the following:
- Planners can create meaningful networking and collaboration opportunities, which makes the event experience memorable for attendees.
- The valuable connections that attendees gain from attending your event make them return to future events.
- AI-based matchmaking saves a lot of time for event planners. You don't need to spend countless hours to match a person as AI automates the process.
- AI matchmaking platforms deliver valuable data and analytics on attendee behavior and engagement. Thus, more informed decisions for future event planning can be made.
- The AI algorithms powering matchmaking can be adjusted to the specific goals of each event. It thus makes the entire process personalized for both attendees and organizers.
Why Is AI Matchmaking A Gamechanger for the MICE Industry?
When we talk of MICE (Meetings, Incentives, Corporations, and Exhibitions) events, networking's role is pivotal in fueling business expansion, innovation, and success of industries. Nearly 84% of attendees come to such events for networking. MICE events are time-bound gatherings but have immense potential for innovation. While knowledge dissemination remains a goal of these events, an equally crucial imperative is network formation. When meetings and corporations become a nexus of meaningful interactions, it promotes business innovation and growth.
AI solutions like event-specific mobile apps cultivate a collaborative environment and increase the effectiveness of business events. The apps and platforms are a source of networking activities, allowing guests to view participant profiles, send messages, and book meetings. Some of the apps even have prompts and conversation starters to make attendees feel at ease. The more an attendee interacts with the app, the more relevant suggestions they receive.
Traditionally, meetings and conferences relied on coffee breaks, lunches, and dinners to foster social interactions. However, the interactions happened in an unstructured way. AI algorithms can process not only the current event's data but also data from previous events. The recommendations and matches are based on hundreds of data points. After getting a suitable match, attendees can schedule a meeting at a mutually convenient time. Thus, AI matchmaking solutions optimize the time of attendees in time-bound events and make it easy to find relevant contacts quickly.
The networking that occurs through AI-based matchmaking improves the overall event experience. To further supercharge your events, planners can track and analyze the event data through an event management platform. By analyzing attendee interactions and identifying popular networking sessions, the effectiveness of various content formats is found. Hence, tailoring future events and making them ready for innovation-inducing network formation becomes easy.
Wrapping Up
Networking's role in establishing relationships and lasting business connections is undeniable. It is a strategic imperative in the MICE industry and forges pathways for future growth. AI-driven matchmaking elevates corporate events' value by providing guests with collaboration opportunities with people whom they never thought they could meet.
The importance of delivering exclusive experiences is paramount in the events industry. For planners to stay ahead of the curve, investing in AI-based event technology is thus essential. Besides personalization, it makes the task of planning better experiences easier. If you are ready to unlock the benefits of AI-based matchmaking through a mobile event app, feel free to check it out at Eventcombo.
